I typically use the DAN.com buy it now landing page with a Make Offer option. I’ve heard and experienced that these landing pages induce far more offers than buy now deals, but I am okay with considering offers on my domain names. The one suggestion I have is to ensure your minimum offer amount is a realistic number you would consider accepting.
The default minimum offer on my account is set at $500. This number was chosen by me, and it is the highest I can set it because I have one or two names for sale with BIN prices of $500, and the highest default minimum I can set cannot be higher than the lowest BIN price. This means that if I do not modify the minimum offer for an individual domain name, $500 will be the minimum offer set as a default. With DAN, I can modify the minimum offer on a per name basis.
Quite a few of my inventory quality domain names are priced in the $1,000 range on DAN. These names were generally purchased for less than $50, so I am content selling them for $1k. In these cases, the $500 minimum offer makes sense. For the majority of my names priced $2,000 – six figures, having a $500 minimum offer does not make any sense.
With limited exceptions, I have found it very difficult to close a deal with someone when the minimum offer was set too low. For instance, when I did not change the $500 default minimum offer and I have a BIN price of $9,999, I have found it nearly impossible to get a buyer to come up close to the BIN price. People, myself included when I am a buyer, have a tendency to see a minimum offer and assume the seller would actually consider selling for that number. When the seller replies to reiterate the BIN price or gives a modest discount, most buyers tend to stick close to that minimum offer.
To avoid these types of situations, I try to be diligent about setting a “real” minimum offer I would consider. Depending on circumstances, I may consider selling a domain name in that ballpark. For instance, if I have a sales dry spell right after paying taxes, I might consider selling closer to the minimum than if I have been killing it.
I am sure plenty of people have stories about converting an opening $100 offer into a large deal. I have a few like that. In most cases, having a low minimum offer will set expectations too low and won’t lead to a deal.