Reach Out Before the End of the Year

Elliot Silver
-
1

The end of the year can be a pretty good time to sell and buy a domain name. Companies may have extra money to spend, particularly related to marketing budgets. Individuals may be in a more jolly mood and may be more willing to fork out cash on a domain name acquisition. On the flip side, some companies are probably struggling and want to hit revenue numbers. Some people have probably spent more than they wish on holiday gifts and expenses.

Right now is probably a very good time to reach back out to rekindle a deal that didn’t make it over the finish line.

Read More

Be Extra Vigilant About Stolen Domain Names

Elliot Silver
-
1

It’s always important to do due diligence on the history of a domain name before buying it to ensure it is not a stolen asset. This morning, George Kirikos shared a warning on Twitter to advise people to keep an eye out for domain names that could have been stolen due to a recently found vulnerability:

Read More

Be Consistent with Pricing

Elliot Silver
-
2

When business is humming along, I have the tendency to increase my prices because I am more willing to lose a less than ideal deal to secure a great sale. When things haven’t been going as well as I would like, my pricing may be a bit more flexible. This is particularly true on the higher end inventory I don’t price unless asked.

Nat Cohen shared some solid advice on Twitter that illustrates why price consistency can be helpful to domain investors. He highlights a recent negotiation he had with someone who had previously inquired about one of his domain names:

Read More

Try to Outbound in the “Offseason”

Elliot Silver
-
5

I don’t do much outbound marketing to sell domain names these days. In the past, I spent a fair amount of time reaching out to prospective buyers, and the timing of emails is important. I don’t have the data to share what day or time of day is best to send emails, but I do think it is important to send outbound sales pitch emails during the “offseason” or “shoulder season.”

Read More

Don’t Suggest Your Domain Name for a Friend’s Startup

Elliot Silver
-
6

When a personal friend mentions a search for a brand for a new business or a rebrand of their business, you might want to think twice about mentioning one of your domain name as an option. It may be nice to offer an assist to a friend who might be in the market for a domain name, but the offer could backfire if it is considered.

Domain name negotiations can be challenging, even under good circumstances. Trying to come to terms on the sale price of a domain name is usually difficult. The buyer, who may be constrained by the acquisition budget, business partner, or supervisor, wants to pay as little as possible. The seller needs to get the best possible price for a domain name, particularly on irreplaceable assets. Working with an unknown counter-party is tough, but negotiating a business deal with a friend poses unique challenges.

Read More

Create a Plan and Protect Yourself

Elliot Silver
-
3

Ned OMeara shared a post on LinkedIn, and he gave me permission to share it here because the message is important. Domain registrants, and particularly domain investors, need to create a plan to protect their business assets for when they die.

Ned shared a story about a client of his who purchased one of his three letter .com domain names many years ago. When he recently noticed it was sold in an expiry auction, he learned that his client had died. It seemed apparent that renewal notices sent to his client’s email address went unseen, and the domain name was not renewed by the client’s next of kin:

Read More
1...161718...212Page 17 of 212