As you can tell, I made a big change on my blog late last night and rebranded it as DomainInvesting.com. In addition to this major change, I also changed the color scheme and made a few changes to the design of the website. I am very excited about the changes, and I’d like to get your honest feedback about it in the comment section below. Keep in mind, the design may be a bit of a work in progress.
I think you can appreciate the reasons I moved from a personal brand to DomainInvesting.com. The primary reasons I made the change are as follows:
- My blog moves from a personal blog to an industry blog
- Aligns with branding of other popular domain name websites
- It becomes the authoritative brand for people who don’t know me, especially those outside of the domain space
- Expert contributors may share articles without confusion over who wrote the article
- Possible SEO benefits for domain investing keywords
Sometime in the next couple of weeks, I plan to either write a series of articles or perhaps a (free) e-book about how I made the domain name change on an active website. This is something many companies and people contemplate, especially after a major domain name acquisition, and I believe I can offer feedback and insight about the experience.
Before making the change, I reached out to a few people I trust to get their feedback, and it is appreciated. I also appreciate the fact that Lonnie Borck sold the domain name to me. I am not going to discuss how much I paid for it, but I will say that Lonnie had planned to create his own blog, and I finally convinced him to sell the domain name to me after close to two years of discussions on and off.
Theo Develegas from Acroplex created the logo, icon, and the color scheme, and Tia Wood did the redesign, website edits/changes, and oversaw the migration. The team at Everspark Interactive (highly recommended by Braden Pollock) oversaw the website optimization for me and offered guidance on the transition. Alan and Deron from Go Daddy were very helpful with the hosting account set up, and they made the move easier.
I also want to give a big thank you to the companies who are advertising on my blog. Many of them have paid in advance, and this big change was made during their advertising term. I reached out to each company individually to seek permission to make the change prior to the end of the year, and all not only approved but were very supportive of this. I couldn’t spend the time I spend on my blog without advertisers, and I appreciate all of them for supporting my blog and me.