How do you know that the word “premium” is overused in reference to domain names? You can have a look at Ebay’s domain names for sale listings for an illustration of this issue.
At the time of this post, there are over 15,100 listings on Ebay for domain names. Some of these may be websites and some listings may simply mention a domain name in the listing. Of those 15,000+ listings, there are more than 5,300 of them that contain the word “premium” in the listing. Just taking a look through some of these premium listings, and you can see how absurd the premium designation is.
Unfortunately, it’s not all the fault of the sellers’ when it comes to describing their domain names as premium. I investigated a bit further and saw that when a seller selects the domain name category, they are allowed to select the “type” of domain name from a drop down list. There are two types: “domain name” and “premium domain name.” I suppose we should be appreciative of 2/3 of the domain listings whose sellers were honest about their listings.
I think Ebay should consider changing the drop down menu options under Type. Visitors might be better served if the types were options such as numeric, 3 letter, 4 letter, geographic, ccTLD, IDN, and other meaningful options. This would actually make sense rather than basically asking people if their domain name is worth a lot or a little. It’s no surprise that 1/3 of the listings were given the “premium” designation.
In my opinion, a premium domain name is one that has significant value. I think the premium term is overused, and that has made it meaningless.