I want to share the video below, which is currently being promoted on the BuyDomains home page. The company is educating its SMB end user audience about the value in spending money to purchase the “perfect domain name” in the aftermarket rather than hand registering a lower quality domain name. It helps to answer the question that end user buyers may have: “why should I pay $3,000 for this domain name when I can register one for $10?”
Aside from the fact that this video will be seen by many end users, I think domain investors can benefit from this video by sharing it with potential buyers. Let’s say you’re involved in a negotiation and the prospect mentions that they are considering other domain names. You can share this video to illustrate why they should buy the better domain name. Similarly, you can share this video with a company that is operating on a lesser quality domain name than the one you’d like to sell.
I reached out to Karen Dixon, Vice President of Marketing at BuyDomains to learn about the video and its purpose:
“We are excited to announce that we’ve added a brand new video to the home page of BuyDomains.com, that helps to describe to our visitors what a premium domain is and why it’s an important investment for their business. We tried to capture all of the great benefits of premium domains and provide a strong value story for the domains that we sell every day. The primary goal is to convert visitors to sales, but it also will help us in our SEO efforts, as well as provide valuable content for other marketing activities, like email, social and adding it to our form submission thank-you page.”