I want to share the video below, which is currently being promoted on the BuyDomains home page. The company is educating its SMB end user audience about the value in spending money to purchase the “perfect domain name” in the aftermarket rather than hand registering a lower quality domain name. It helps to answer the question that  end user buyers may have: “why should I pay $3,000 for this domain name when I can register one for $10?”
Aside from the fact that this video will be seen by many end users, I think domain investors can benefit from this video by sharing it with potential buyers. Let’s say you’re involved in a negotiation and the prospect mentions that they are considering other domain names. You can share this video to illustrate why they should buy the better domain name. Similarly, you can share this video with a company that is operating on a lesser quality domain name than the one you’d like to sell.
I reached out to Karen Dixon, Vice President of Marketing at BuyDomains to learn about the video and its purpose:
“We are excited to announce that we’ve added a brand new video to the home page of BuyDomains.com, that helps to describe to our visitors what a premium domain is and why it’s an important investment for their business. We tried to capture all of the great benefits of premium domains and provide a strong value story for the domains that we sell every day. The primary goal is to convert visitors to sales, but it also will help us in our SEO efforts, as well as provide valuable content for other marketing activities, like email, social and adding it to our form submission thank-you page.”
If you share this video with a potential buyer they may walk away from your deal and find something similar at Buy Domains for less.
Good point. I suppose you need to be confident in your pricing and domain name.
I do agree it could be a great selling tool if you check the names that are similar to yours first and if you are in the ballpark within a reasonable range higher or lower than absolutely use this as a selling tool. Frank Schillings videos are outstanding also.
Well thought out and well done.
I plan to add it to my site.
Since I am an active domain buyer broker, I am happy to help spread the word about the benefits of owning a premium domain.
I’ve a question:
What is the percentage of number of newly registered domains everyday compared to domains bought through aftermarkets or from Domainers?
Sorry, If I failed to phrase the question properly.