Why Ask.com Needs Search Help


Ask.com Sign

I heard about Ask.com’s sign at SES San Jose, which was a humorous attempt to poach Yahoo Search staff, now that Microsoft’s Bing search engine will be handling the search technology for Yahoo. Of course, I did search Ask.com, using the advertised query My company just gave up on search. Where do I work now?

Smartly, the first result is for http://www.ask.com/careers. However, for some reason, the people at Ask.com didn’t think they needed to plant the top result for the exact same query, only with quotes around it, as I initially entered into the Ask.com search engine. When I typed in My company just gave up on search. Where do I work now?” the Ask.com career center was nowhere to be found.

Although many people probably didn’t copy and paste the quote into Ask.com with the quotation marks as I did, I am sure there were people like myself who did. Shouldn’t Ask.com have considered adding their Career Center link to all variations of the above search query?

Sometimes it’s not always about what is Asked, it’s about how it’s asked, and Ask.com fails on this.

Top Photo Source:

Ask.com top result without quotes:

Ask.com Results

Ask.com top result with quotes:

Ask.com Results

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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