I heard about Ask.com’s sign at SES San Jose, which was a humorous attempt to poach Yahoo Search staff, now that Microsoft’s Bing search engine will be handling the search technology for Yahoo. Of course, I did search Ask.com, using the advertised query My company just gave up on search. Where do I work now?
Smartly, the first result is for http://www.ask.com/careers. However, for some reason, the people at Ask.com didn’t think they needed to plant the top result for the exact same query, only with quotes around it, as I initially entered into the Ask.com search engine. When I typed in “My company just gave up on search. Where do I work now?” the Ask.com career center was nowhere to be found.
Although many people probably didn’t copy and paste the quote into Ask.com with the quotation marks as I did, I am sure there were people like myself who did. Shouldn’t Ask.com have considered adding their Career Center link to all variations of the above search query?
Sometimes it’s not always about what is Asked, it’s about how it’s asked, and Ask.com fails on this.
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Ask.com top result without quotes:
Ask.com top result with quotes: