Update: Traffic Appears to Have Recovered

Screen Shot 2013-11-09 at 11.48.30 AM

After I rebranded my blog to DomainInvesting.com, there was a slight traffic loss, primarily due to a decrease in Google traffic. This was expected, and I took steps to mitigate the anticipated loss. Over the last couple of weeks, it appears that the traffic to DomainInvesting.com has recovered. In fact, it appears that traffic is higher than it was prior to the change.

I attribute the increase in traffic to the onsite optimization work I did with Everspark Interactive prior to the transition. I will discuss this further in a subsequent blog post as part of the series about the rebranding.

Check out the graphic above comparing the Monday to Monday period the week before the rebranding to a Monday to Monday period after I sensed that traffic recovered. The orange line is the October 28 – November 4 period while the blue line is October 7 – October 14 (the rebranding occurred October 15). It looks like there was a pretty solid lift, and it wasn’t for just one or two days.

Of course, there are other factors involved, including the daily blog posts which may have driven more traffic, but it does appear that traffic loss was able to be mitigated and traffic levels have recovered. If you are thinking about rebranding or changing your url, I hope that you are able to recover as quickly as my website seems to have recovered.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts

If You Want to See a Stampede, Look No Further Than This…

If you're seeking engagement on Twitter in the domain name space, the best thing you can do is tell people you're looking to buy...

Nick Huber: “drop a little coin” for a Premium Domain Name

I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and...

Trademarkia Hiring Lead Developer for Domain Registrar Integration

Trademarkia is a website I use occasionally to perform trademark-related searches. This morning, I noticed a job listing the company posted on LinkedIn that...

SquadHelp Ultra Premium Marketplace Goes Live

🎉 It's here! The Ultra-Premium Marketplace is live We've partnered with @HilcoDigital to curate an incredible collection of domains. More additions coming soon! 🌟 Check it...

ROTD Auction Web3 Domain Names

According to a press release I received a moment ago, Right of the Dot is auctioning "Web3" domain names in partnership with Unstoppable Domains....