Update: Traffic Appears to Have Recovered

Screen Shot 2013-11-09 at 11.48.30 AM

After I rebranded my blog to DomainInvesting.com, there was a slight traffic loss, primarily due to a decrease in Google traffic. This was expected, and I took steps to mitigate the anticipated loss. Over the last couple of weeks, it appears that the traffic to DomainInvesting.com has recovered. In fact, it appears that traffic is higher than it was prior to the change.

I attribute the increase in traffic to the onsite optimization work I did with Everspark Interactive prior to the transition. I will discuss this further in a subsequent blog post as part of the series about the rebranding.

Check out the graphic above comparing the Monday to Monday period the week before the rebranding to a Monday to Monday period after I sensed that traffic recovered. The orange line is the October 28 – November 4 period while the blue line is October 7 – October 14 (the rebranding occurred October 15). It looks like there was a pretty solid lift, and it wasn’t for just one or two days.

Of course, there are other factors involved, including the daily blog posts which may have driven more traffic, but it does appear that traffic loss was able to be mitigated and traffic levels have recovered. If you are thinking about rebranding or changing your url, I hope that you are able to recover as quickly as my website seems to have recovered.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

1
Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

5
If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

2
I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

2
Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...

AI.com Now Forwarding to ChatGPT Website

1
Early this morning, Andy Booth tweeted about AI.com, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the AI.com domain...