After I rebranded my blog to DomainInvesting.com, there was a slight traffic loss, primarily due to a decrease in Google traffic. This was expected, and I took steps to mitigate the anticipated loss. Over the last couple of weeks, it appears that the traffic to DomainInvesting.com has recovered. In fact, it appears that traffic is higher than it was prior to the change.
I attribute the increase in traffic to the onsite optimization work I did with Everspark Interactive prior to the transition. I will discuss this further in a subsequent blog post as part of the series about the rebranding.
Check out the graphic above comparing the Monday to Monday period the week before the rebranding to a Monday to Monday period after I sensed that traffic recovered. The orange line is the October 28 – November 4 period while the blue line is October 7 – October 14 (the rebranding occurred October 15). It looks like there was a pretty solid lift, and it wasn’t for just one or two days.
Of course, there are other factors involved, including the daily blog posts which may have driven more traffic, but it does appear that traffic loss was able to be mitigated and traffic levels have recovered. If you are thinking about rebranding or changing your url, I hope that you are able to recover as quickly as my website seems to have recovered.