This morning’s Boston Globe has an article covering the TrueReligion.com domain name lawsuit, and it is worth a read when you have a chance. Andrew Allemann previously wrote about the TrueReligion.com UDRP and the lawsuit that followed the True Religion jeans company’s UDRP loss.
The Globe article discusses the legal implications of this case, and it sounds the alarm to domain name owners should the company be successful in its claims. According to the article, “The case potentially has far reaching effects in the battle over who is the master of Internet domains, legal specialists said. If True Religion succeeds, it could make it easier for corporations to force other businesses and individuals to surrender domain names similar to their trademarks — regardless of when and why the websites were launched and registered.”
This case is different than most cybersquatting cases because the domain owner registered the domain name before True Religion jeans became a well known brand, and it’s pretty obvious that when he acquired the domain name he didn’t do so to cybersquat on the True Religion brand. Once his website started receiving larger amounts of traffic, most likely from people looking for True Religion jeans, he began showing jeans advertisements on the website. You can read more about the case and the TrueReligion.com domain name on Domain Name Wire or via the Boston Globe article.
Although the Globe article doesn’t have much new information (aside from insight from legal experts), it’s worth reading because there is a good chance someone you know will also read the article and ask you about it. I often receive emails from friends and family inquiring about a domain name article they read on a mainstream website, so it’s good to know what they’re talking about when they ask.