Unique .US Marketing Effort from Neustar

Neustar USNeustar operates the .US ccTLD domain registry. I don’t see .US domain names used very often, and I don’t believe the .US ccTLD is used nearly as regularly as ccTLD domain names in other countries, especially those in Europe. I don’t recall ever seeing mainstream marketing for .US domain names until this weekend.

A major running event was held in Alexandria, Virginia over the weekend. The .US National Road Racing Championships featured exceptional runners from around the country, and the races were the culmination of the USARC, “a series of races that annually provides nearly $1 million in prize money to American runners. ”

Here are more details about the event and .US sponsorship (from the event website):

To culminate the 2013 USA Running Circuit (USARC) season, in February USA Track & Field announced its biggest single-event sponsorship in more than a decade when it launched the .US National Road Racing Championships. It’s the beginning of a three-year deal between USATF and Neustar, the administrator of the .US top-level domain, to initiate and grow a national-championship, mass-production road race.

I am not sure if this is a one-off sponsorship or if we are going to see more promotion of the .US ccTLD. It wouldn’t surprise me if we begin seeing legacy TLDs advertising more as the new gTLD domain names roll out. There will be a lot of money spent on consumer awareness campaigns, and tieing the .US TLD with this race was pretty neat.

It will be even more momentous when Neustar sponsors the annual US Open tennis tournament.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts

AirPlay.com Sells for $202k as Apple Registers Swath of AirPlay Domain Names

The largest domain name sale of the day yesterday was AirPlay.com. The domain name sold for $202,000 in an expiry auction at GoDaddy Auctions....

Chat.com Acquired for More than $10 Million

Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the Chat.com domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...