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Neustar Domain Names


Trade Show Update


Gift Show

This is a tradeshow update, but it's not THE tradeshow update from Domain Fest that I plan to post tomorrow. My parents are in town for the New York International Gift Fair, which takes place a couple of times a year at the Javitz Center. How does this relate to domain names?

This afternoon while walking around the massive Javitz Center floor, I found a number of companies that sold unique dog-related products. I mentioned my Dog Walker website, and all of them said they would drop ship products for me. In addition, they could send me catalog quality photographs of their products to display on my website, and all but one would be willing to give me an opening order break (most companies require a large opening order to open an account).

Selling product (without touching it) is one other way to drive revenue, as I can sell dog bags, collars, leashes, and other things that dog walkers and owners would want. I will need to find an easy to implement e-commerce solution or contact one of the companies to see if they are able to → Read More

Defensive Domain Registration Advice


Many companies defensively purchase typos and alternative extensions to prevent others from owning them. Defensive domain name registrations aren't simply for brand protection though. They can also be done to ensure a company prevents another similar company from entering a newly created industry or niche using the type of product as the company's brand or website.

I spent a couple of hours at the New York International Gift Fair today, and among the hundreds of exhibitors, I saw a company that had a new type of product. This unique gift item may or not be a hit, but it certainly is a one of a kind product that can and will be knocked off by others. The .com of the product type is currently sitting unregistered, available for anyone to register for under $10.

While this product is not similar to door knockers, I will use   door knockers as an example. A few years ago, I saw a guy selling unique metal door knockers at the show. I forgot what they guy's company was called, but when I was looking it up a few months ago for a → Read More