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Microsoft / Yahoo Deal Increases Value of Generic Domain Names

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MicroHooThe Yahoo and Microsoft on-again off-again partnership/buyout discussions have been all over the financial and Internet news for a while, so I don't need to chronicle those here. Yesterday afternoon, news broke that Yahoo and Microsoft were not only talking once again, but a deal was imminent. This morning it was announced that a deal between the two companies had been completed - finally.


According to Reuters, the upshot of the deal is that Microsoft's Bing search engine will handle search duties on all Yahoo-owned websites, and Yahoo will be responsible for selling the premium search ads. This means that Bing will now be the search engine for nearly 30% of all searches, up from 8% in June according to a report from Comscore. This is big news for owners of generic domain names.


A few weeks ago, I posted an article stating that Microsoft's Bing search engine seems to love developed generic domain names. I listed a small sample of search results for generic domain names on Google and on Bing, and they clearly ranked much better on → Read More


Microsoft’s “Bing” Travel Mistake

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One of my favorite travel websites is Farecast.com. The website makes predictions about the price of airfare for major airlines, and it advises whether consumers should purchase their tickets or wait to purchase them, based on a proprietary algorithm (which is based on historic trends and other factors).

From a branding perspective, Farecast is a great brand. Fare from "airfare" is combined with "cast" from forecast, creating a "farecast," which is a forecast of airfare. The brand is short, unique, and memorable, a powerful branding combination.

A few months ago, I noticed that when I typed in Farecast.com, I was redirected to Farecast.Live.com. The site was still branded as Farecast, but it was redirected to a Microsoft URL. Based on this, I assumed Microsoft had purchased the company, but nothing had really changed so I didn't think much of it.

Yesterday I received an email from a sender called "bing travel," and the email notified me that, "Live Search Farecast has joined forces with MSN Travel to become Bing Travel." I → Read More