I was alerted to the launch of Soap.Club, and there’s an interesting story behind the business that I want to share with you.
Soap.Club was purchased via Sedo for $5,000, as reported by Shane Cultra this past Tuesday. The domain name had been owned by the .Club Registry, and they agreed to sell it via Sedo. Although, Soap.Club was not bought through the registry’s StartUp.club program, they intend to promote the website like a StartUp member.
The domain name was bought by Norm Farrar. According to Farrar, he thought of the idea when he was in Hawaii and tried natural soap for the first time. He did some market research about natural soap and consumer buying habits, and he felt that a business could be built around it. Farrar reached out to the .Club registry to acquire Soap.Club, and they were able to reach a deal.
Farrar shared additional information about Soap.Club and the business behind the website:
“Our mission is to build a convenient monthly membership plan around 100% natural, organic handmade soap. We found over 70 recipes using lavender, sandalwood, Kona coffee and other natural essential oils and fragrances. The site is not just about selling soap. It’s about everything soap. We supply information and showcase the best soaps from around the world. We are providing recipes, soap supplies, information about the different soap making processes, including a member’s forum.
We were faced with a major obstacle. How to compete with the big box stores? Soap.Club was the answer. Although we did not buy the domain through Startup.Club, they have agreed to support us with our marketing and have been a great help positioning us for success. The domain says it all. “
I reached out to Colin Campbell, CEO of the .Club registry, and here’s what he had to say about Soap.club:
“With the rise in popularity of product clubs like DollarShaveClub, Birch Box and the fact these companies are trying to get traffic by making it to the front page of google (as proven by shaving.club, coffee.club, credit.club), I think we are going to see a lot more companies like soap.club beginning to pop up. It takes something special to compete with big box stores, Amazon, and the Wallgreens of the world so the products have to be amazing. Lets see if Soap.club can get to the front page for “soap club”.
Although the Soap.Club shop is not yet set up to take orders, it looks like it’s going to have a business model similar to that of Coffee.Club, a website founded by Bill McClure as part of the StartUp.Club program. I am a customer of Coffee.Club, and will see how Farrar does with this business model.
I personally prefer liquid bath soap over a bar soap, but I’d be willing to give a bar soap a shot.