DomainInvesting.com

While looking through my DomainTools Whois alert emails (Name Server Monitor and Registrant Monitor) this morning, I noticed the Ton.com domain name appears to have changed hands.

Ton.com has long been owned by Digimedia and registered at Tucows. The domain name transferred to the Cloudflare domain registrar, with much of the Whois record redacted. One of the few things that isn’t redacted is the registrant location of Zug, Switzerland. The Name Servers also use Cloudflare nameservers.

I shared my observation on X:

I like how Atom.com has a feature that allows prospective buyers to track the price of a domain name listed for sale on the platform. If the price is decreased, the buyer is notified of the updated price via email. This means Atom has the buyer’s email address and the domain name that is of interest, which is a perfect combination for opening a conversation.

One bit of feedback I provided to Atom is that their brokerage team should be able to directly contact people tracking the prices of domain names to open a dialog. For instance, I have someone tracking the price of Navigator.ai, a domain name I have priced in the $200k range. It would be helpful for me to know if the buyer is interested in the $125k – $175k range or if the buyer has a completely different price expectation. This personalized engagement could help facilitate a deal.