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Longest and Shortest Billboard Domain Names

I spent Father’s Day weekend at our son’s soccer tournament in the middle of New Jersey. It was a 6 hour drive, but it made more sense to do that than to fly and rent a car. New Jersey never disappoints when it comes to billboard content, and this trip was no different.

On the way to New Jersey, I took a photo of this billboard advertising a 5 word .com domain name – IGotHurtInJersey.com. This is a memorable domain name that is used as a forwarder to the Fredson Statmore Bitterman law firm’s website. Smartly, the firm also bought and uses the longer IGotHurtInNewJersey.com as well. I don’t think I have ever seen a longer domain name on a billboard before.

Rookie Mistake: Reading Expiry Lists at Breakfast

Every morning, as early as I am awake, I look through domain name expiry lists to see what is coming up for auction. I’ll spend anywhere from 30 minutes to a couple of hours reading these lists of names in my Dropping email and on ExpiredDomains.net to identify acquisition targets.

Each day, there are domain names in these lists that are made up of terms or words that, to put mildly, are inappropriate for kids to read. Some of these domain names make me think, “who the heck would ever even think about registering that domain name!?” Some of the domain names I see crack me up, but their meanings would be difficult to explain to a child.

GoDaddy Auctions Running NameFind Auctions

GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain names aren’t as valuable as they were in its NameFind auction last year, there seem to be some good inventory-quality domain names up for bid.

When sorted, I can see there are 4 pages of auctions with the maximum 100 domain names shown. The auctions have minimum bids ranging from $299 to $7,999. This is more than the starting price for its traditional expiry auctions. I do not believe there are reserve prices beyond the minimum bid amounts, so if someone bids on a domain name and there are no other bidders, it will be sold.

Spaceship Hits 1 Million DUM – Only 13% of New Registrations are .com

Earlier this morning, Richard Kirkendall shared that Spaceship hit the 1 million Domains Under Management (DUM) mark. Richard is the Founder of Namecheap and its sister registrar, Spaceship, which came out of beta just over a year ago:

Following Richard’s comments, the Spaceship PR team shared some data about the domain names registered via its platform. Some of the data was surprising to me. Here are some of the facts that caused me to do a double take.

Converse.CO UDRP Decision Turns on Price Inference

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In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names. A domain registrant who owns a one word .com – or alternative extension – domain name that is descriptive in nature should be able to make their own determination about the pricing based on their own expectations.

I am sure most of you have heard of the sportswear and shoe company called Converse. My daughter has a pair of the canvas Converse Chuck Taylor shoes, as do millions of others around the world. Converse is a well-known brand.

However, converse is also a dictionary term related to being engaged in conversation. With chat technology and chatbots in the news of late due to advancements in artificial intelligence, conversation related keywords are probably worth more now than ever before. In addition, I have been seeing startups and other businesses using non .com domain names quite a bit, and they seem to be selling for more. For instance, Doron Vermaat reported the $52,000 sale of Fire.CO just 3 days ago.

Ebbs and Flows of Domain Investing

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that size, getting consistent domain name sales is a challenge. Using a 3% annual sell through rate as a benchmark, that would equate to around 60 domain name sales a year – or about one sale a week on average.

The two most exciting things for me in the domain space is acquiring a great domain name at a reasonable price and selling a domain name for any price. Yeah, a six figure deal feels better than a $1,000 sale, but an unexpected $1,000 deal gives a nice jolt of dopamine on an otherwise uneventful day.

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