A little over a week ago, I came across Diamond.com, and I noticed its coming soon page. When I scrolled down, I saw a message indicating that it was owned by a company that has been in the diamond industry for many years. The last time I heard about Diamond.com back in 2018, it had plans to become a cryptocurrency exchange.
A Whois search at DomainTools led me to a screenshot showing a Saw.com “for sale” landing page. I reached out to Saw.com CEO Jeff Gabriel to ask if the domain name was recently sold, and he confirmed the sale of Diamond.com was brokered by his company. He let me know the company planned to announce the sale publicly after the Dubai Domain Days conference.
That announcement came this morning on X:




