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GOAT Foods Getting Set to Launch Cookies.com

Elliot Silver
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8

G.O.A.T. Foods operates a number of confectionary and food-related brands on exceptional one word .com domain names. You can buy licorice via Licorice.com, you can buy chocolate via Chocolate.com, you can buy pretzels via Pretzels.com, and you can buy caramels via Caramels.com.

The company’s authoritative domain names are coupled with great branding, and they go beyond e-commerce websites. I have seen GOAT Foods’ branded vending machines at various points in my travels. The business model seems to be working for the company, as evidenced by its growth and development of new brands.

Last night, GOAT announced the forthcoming launch of Cookies.com. As you can imagine, Cookies.com will sell cookies:

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How I am Using DomainLeads.com

Elliot Silver
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6

Michael Cyger introduced me to DomainLeads.com, a recently launched domain industry tool created by the company operating Estibot. DomainLeads.com is a tool that helps identify the number of registered and developed TLDs (extensions) in specific SLDs (keywords or phrases). For instance, I can see the Logical SLD is registered in 134 extensions, and 13 of those are developed websites.

I think this data is critically important when it comes to understanding potential prospective buyers and determining the value of the .com domain name.

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DomainTools Retiring Domain Monitor Tool

Elliot Silver
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4

The DomainTools Domain Monitor tool has been an invaluable tool for me in uncovering domain name sales and transactions. I monitor tens of thousands of domain names, and when DomainTools detects a change in its Whois record, I receive an alert notifying me the following morning. The tool has been greatly impacted by GDPR and similar privacy laws, but it has continued to help discover when domain names change hands or transfer.

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Fundraising with an Eye Catching Domain Name

Elliot Silver
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2

As you know, I am riding in the Pan-Mass Challenge to raise funds for Dana-Farber Cancer Institute. When people ask how to donate to my fundraiser, I give them the link, which is profile.pmc.org/es0223. It is easy enough to share the link via email or in a blog post, but it is not so easy when I mention the PMC ride to people in passing.

Domain investors know a complicated domain name or web link can make it difficult for people to directly navigate to a website. It is one of the biggest reasons why many major companies own domain names they use for forwarding. Customers can easily navigate to a business website with a memorable descriptive, call to action, brand match, or acronym domain name.

Earlier this year, I won CancerStinks.com in a GoDaddy expiry auction. I began forwarding the domain name to my PMC fundraising page. I am sure there was very little existing type-in traffic to the domain name, but using it for forwarding makes it easy for people to find my fundraising page when I tell them about it.

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Raymond Weil Lets RaymondWeil.com Expire (Pending Delete)

Elliot Silver
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1

Raymond Weil is a well-known Swiss watchmaking brand. The company uses Raymond-Weil.com as the domain name for its primary website, and it also has the Raymond-Weil.us ccTLD domain name for its US-based website. The non-hyphenated RaymondWeil.com domain name had been used as a forwarder to the watchmaker’s primary website, according to Archive.org.

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Baldwin Risk Partners Rebrands with Baldwin.com

Elliot Silver
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0

A publicly traded company in the insurance space formerly called Baldwin Risk Partners has rebranded itself as The Baldwin Group. The company trades under the BWIN stock ticker on NASDAQ. In advance of the rebrand, the company acquired the brand matching Baldwin.com domain name. The company currently has a market capitalization of nearly $4 Billion USD, and it employees 4,000 people. The rebrand was covered in an insurance industry trade publication last month.

From what I can tell using the Whois History tool at DomainTools, it appears that Baldwin.com changed hands in or around December of 2023. Baldwin.com had been registered under Whois privacy at Network Solutions, and it transferred to Amazon’s domain registrar, also under Whois privacy.

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