I would say the two most commonly asked questions I receive about domain name investments are related to the amount of time I hold my domain names and the multiples I get on them.
I think there is a common school of thought that a 10x multiple is what people seek, and I don’t entirely agree. On low cost inventory acquisitions, I might shoot for 20-100x multiples, and on higher valued domain names, I might seek 10x more or less, but I might take 2x depending on how long I’ve held the domain name, how much interest there has been in the domain name, how many prospective buyers I see, and my desire to add cash to the coffers.
I have come across multiple multiple conversations lately, and I thought I would illustrate multiples by sharing my last 10 recent sales made on Afternic along with the price I paid to acquire the domain name.
