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Umami.com Back in Auction at GoDaddy

The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.

For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.

Where I Sold Domain Names in 2025

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I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.

I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.

My First Domain Name Purchase of 2026 was a Rookie Mistake

As I do every morning, I was looking through a list of pending delete domain names on the first day of the year. I found a two word health .com domain name that caught my eye and backordered it at DropCatch.com. With a $59 bid, I was the only bidder and made my first purchase of the year.

Unfortunately, it was a typo. A rookie mistake. Not off to a good start on the domain name acquisition front.

New for the ICA Meeting: ICA Roast

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The ICA is hosting its annual members meeting in Las Vegas next week. I am flying in on the 14th and will be there for a couple of days. ICA leadership sent out an email today encouraging members to sign-up for their choice of optional activities on Thursday.

In addition to these activities, a new tradition was announced. The ICA Roast will take place during the opening party. The identity of the person being roasted isn’t being shared at this time, but the roasters are Jonathan Tenenbaum, Jeff Sass, Larry Fischer, Monte Cahn, and Shane Cultra. I think this is a great idea and should be entertaining. I won’t publicly guess who I think will be roasted, but I have a pretty good idea in my head.

If you would like more information about the ICA meeting – or if you’re interested in a last minute sign up, you can get all the details at ICA.Vegas. If you’re headed out to Las Vegas for the meeting, I’ll probably see you there.

What ChatGPT Says About the Domain Name Market in 2025 and 2026

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In light of what I wrote about the domain name market in 2025, I thought I would ask ChatGPT to evaluate the domain name space for last year and going forward into 2026. Here’s the prompt I used:

“Write a short article giving your opinion on the state of the domain name market and aftermarket for the last year, with an emphasis on how domain investors have been impacted. In addition, provide some commentary on how you think things will progress in 2026 for domain investors.”

2025 – AI Is Fueling Domain Name Sales but the Cycle Matters

2025 was a pretty good year for domain name sales. Namebio shows nearly $250 million in domain name sales closed last year, and that number will certainly jump when previously unreported domain name sales are publicized or discovered. NameBio took down the ability for me to search 2024 sales, but with just shy of $1 billion in sales over 5 years, it feels like it has been a pretty good year comparatively.

Going into the year, it seemed like we were primed for a sea change of AI-related advancements. I thought there would be improved tools related to domain name search and discovery that could help me find and evaluate domain names to buy. This did not come to fruition for the most part. Perhaps it’s my lack of prompting skills or maybe I just can’t see AI integrations in the tools I have always used, but I don’t think I am much better off with AI tools than I was a year ago.