Imagine you run a startup company with a generic sounding name. Because you’re a startup with little funding, you’ve decided to save money and use a low value domain name. Perhaps you’ve hand registered a new gTLD domain name or you grabbed something like GetBrand.com or ItsBrand.com instead of Brand.com. You share some news and a major publication writes about your company but doesn’t include a link to your website. Good luck being found.

That’s sort of what happened to a company called WellSaid, which was written about today in TechCrunch. Technically, the company is called WellSaid Labs, but the title of the article mentions WellSaid, and the company is known as WellSaid. In fact, if you look at the company’s website, it refers to itself as WellSaid rather than WellSaid Labs. In the TechCrunch article, there was not a single link to the company’s website. This is not unusual. Many industry and mainstream publications write about a company without a link to its website.

Alan Dunn is a long-time domain investor and domain broker, and I trust his insights when it comes to the business of domain names. Take a look at Alan’s Twitter feed, and you will see he has become active in the NFT space. I have learned more about NFT projects from reading Alan’s Twitter feed than anywhere else.

Over the holiday weekend, Alan posted a Twitter thread explaining why his focus has shifted from domain names to NFTs for personal investments. Quite a few other domain investors I know have shifted some level of focus to NFTs, so I think seeing this perspective helps me understand what’s up:

Hiren Patel and Andrew Allemann inspired me to write this today. Some top reasons why I shifted some energy to the #NFT space. I still love domain names, still acquire/sell a bunch, but for personal investments, my focus has shifted tremendously to the digital art space. Why?

— Alan Dunn 🍌🛸 🇨🇦 (@alangdunn) July 3, 2021