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Braden Pollock AMA on Clubhouse

If you are a domain investor on Clubhouse, you will want to tune in to this event. Krista Gable will be hosting an Ask Me Anything session with Braden Pollock at 2:30pm ET on May 19th:

The Dot-Spanning Brand

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they want to visit the website or connect with the company online.

TechCrunch published an article this morning about a company called A.Team. As you can see, the company is using a .Team domain name and its brand name spans the dot:

When a Dan.com Buyer Doesn’t Start the Transfer

One of the things I like about using Dan.com to sell domain names is its automated transfer process. When I sell a domain name via Dan, they immediately asked me if I would like to push the domain name to their account at GoDaddy or send them the authorization code for an outbound transfer to their preferred registrar. It helps expedite transfers and deal closings since we don’t have to wait for a transfer agent to start the transfer manually.

Occasionally when I select the transfer option, instead of initiating the transfer to its preferred registrar, Dan will send the authorization code to the buyer who has already paid. In doing this, the buyer needs to start the transfer process on his or her own rather than having Dan start the transfer. This can cause a bit of lag time if the buyer is slow to initiate the transfer.

Radix Hiring Sr. Manager of Business Development

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Radix is one of the largest operators of domain extensions including .Site, .Online, .Store, and several others. Radix posted a job opportunity that could be of interest to someone from within the domain name industry. Radix is looking to hire a Sr. Manager of Business Development, with a focus on the North American market. I noticed the job listing on LinkedIn.

Here’s a clip about the job:

“Radix is looking to hire an experienced Business Development and Partnerships professional to drive higher win rates of large strategic marketing & brand partnership deals in the US market.”

Postmates Founder Using Swetha-Sold .XYZ Domain for Startup

In December of 2021, Swetha Yenugula reported the sale of TipTop.xyz. The domain name was sold for $15,000 in a deal brokered by Lumis and closed via Escrow.com.

Falling Crypto Market is Bad for Domain Investors

Over the last two weeks, the value of cryptocurrency, NFTs, and associated investment values have taken a hit for a plethora of reasons. Bitcoin seems to have bounced back off of its lows, but it is still considerably lower than it has been trading of late. I have not participated in these markets, but I believe a falling crypto market is bad for domain investors and the domain name industry as a whole.

If you have a look at some of the top domain name sales from the last five years, you will see quite a few domain names were sold to cryptocurrency related companies or were bought for crypto/Web3 related projects. Even more high value domain names were acquired by these types of companies in private. Public.com, Crypto.com, Circle.com, Republic.com, Gemini.com, Candy.com, Galaxy.com, and countless other domain names were sold in private for substantial amounts of money.

I would guess nine figures worth of domain names have been sold to crypto-related businesses in the last several years. I would not be surprised to learn the number is actually higher. It is an impossible to know given the amount of sales transacted privately on platforms like GoDaddy, Dan.com, Sedo, BrandBucket, and others, in addition to privately transacted off-platform sales.

Companies flush with cash are willing and able to spend money on great domain names. High growth industries, like cryptocurrency and associated businesses, have received substantial funding to grow exponentially. They also earn considerable revenue from sales and services. Some of this money trickles down to domain industry companies and domain investors. As the crypto market goes, so goes the domain name aftermarket.

With a softening crypto market, less money will be spent on domain name registrations, acquisitions, and upgrades. Companies would be reluctant to lay off staff while spending a substantial amount of money on a domain name upgrade. People may be less inclined to start a business, particularly as interest rates increase and the amount of funding available dries up. In my view, this means there will be less money spent on domain names.

In addition to the falling crypto markets, many companies on the NYSE and NASDAQ have also taken some hits. Stocks have fallen off of their recent highs. I have also been reading about startup layoffs and difficulty with fundraising. These factors will also impact the domain name aftermarket.

It’s not all doom and gloom on the horizon. There will also be plenty of opportunities for domain investors that pop-up. Companies that don’t survive may have valuable domain names that could be sold. Projects may get abandoned and associated domain names may be put up for sale to raise capital. There may be less money spent on domain auctions, giving investors a better opportunity to acquire investment-grade domain names at a lower cost.

I am sure there are some people who are happy about crypto investors losing some of their investment. As a domain investor though, if the crypto markets continue to fall, I think the ripple effects on the domain name ecosysyem will be pretty strong.