As I continue to work on Lowell.com in anticipation of an early March launch, I would like to reveal our new logo. I wasn’t 100% thrilled with the logo that was selected before, and I was concerned about a potential trademark issue in the last logo. As you may recall, the logo I selected had an image of Boott Mill in Lowell, which is owned by the National Park Service. While it may have been okay to use the image on my logo, I was concerned about the impact of using the logo for commercial purposes. I intend to make shirts, hats, mugs and other giveaways, and I didn’t want to run into potential issues down the road.
I think this new logo is colorful and fun, and it looks nice. What do you think of the new logo? I would love to hear comments. We are not 100% ready to launch yet, so minor changes could still be made if you have any suggestions!
We are getting down to the wire, and it’s getting very exciting. I look forward to sharing the website with you when it’s ready to launch. I may need some testers to check links, grammar…etc, and if that’s the case, I may reach out. I really appreciate all the advice and guidance that has been given to me throughout the development process.
Lowell.com Logo Update
Another Hat Thrown into Yahoo Ring
According to today’s edition of the Wall Street Journal, another potential Yahoo suitor has entered into negotiations. Rupert Murdoch’s News Corporation, owners of popular social networking site MySpace, has begun negotiating with Yahoo to combine these two Internet powers. The article mentions that News Corp. could receive a stake in excess of 20% of Yahoo.
In recent weeks, merger and acquisition talks involving Yahoo have included many suiters, including Microsoft (who made a $44.6 billion offer), Google, AOL, and possibly others. These talks have helped push up the value of Yahoo stock over the past couple of weeks. In my opinion, the acquisition talks are a sign of strength for the domain industry, as it shows other companies with Internet experience are bullish on Internet advertising and search. While this ultimately may not be the best for PPC income, I think it shows faith in our industry.
Dan Pulcrano's Geographic Domain Excellence
Dan Pulcrano is a geographic domain pioneer, and Ron Jackson’s DNJournal has an in-depth article about Dan and how he was one of the first print media publishers to realize the significance of the Internet and take advantage while the opportunity was there. Dan made a gamble based on his research and gut instinct, and that gamble has paid dividends.
While traditional print media outlets are struggling, Dan has amassed one of the strongest geographic domain portfolios. Geographic domain names are powerful marketing tools, and Dan owns one of the finest geographic domain portfolios, made up of 20 of the largest 30 cities in the United States, including LosAngeles.com, Philadelphia.com, SanFrancisco.com, and Dallas.com.
After you read this article, you will probably realize why I went out and purchased Lowell.com and Salinas.com for development, and why I will always consider buying a city .com domain name.
Wire: Threats to the Domain Industry
This morning’s article in Domain Name Wire is an important read for anyone who has money invested in domain names. There are many serious threats to our industry, and if we don’t take some sort of action, the threats could be detrimental to the survival of this industry. When significant money is being made in an industry, there will always be outsiders who want to get their hands on some of the money, and if we don’t get together as an industry, it will be much easier for them to do it.
On a personal note, I am a Professional Member of the Internet Commerce Association, and I encourage everyone with the financial means to join at a level that is comfortable. I’ve met Michael Collins, the Director of the ICA, and I know he is working tirelessly to help protect the industry. The sooner we band together and protect our assets, the better it will be for everyone in the industry.
Rumor Has It…
Rumor has it that Internet domain mogul Rick Latona will be going live on his new blog very soon at RickLatona.com. Rick’s company has been making big waves recently with his “Daily Domains” subscription email, selling high value domain names at great prices. His sales have been peppered across DNJournal’s Weekly Sales Report of late, and it’s sure to continue.



