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Your Internet Persona Follows You

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There are a lot of people on the domain forums who don’t have much business experience, and there are others who do have business experience but don’t have much Internet forum experience. Many became domain investors by accident, and by one way or another, they found a place like DNForum or NamePros.   I had been selling domain names for two years before even realizing there was a domain industry and   DNforum was the first Internet forum I joined in early 2006.

Yesterday, I received an email from a person who shall remain nameless informing me of a new service he was offering.   I recognized something in his email, which reminded me about a person on DNForum, and a subsequent email revealed that they were “business partners.” After exchanging a couple additional emails, one of which was mysteriously from his partner’s email address – all under the same email string, I became even more suspicious, and I am not interested in working with or publicizing their company as a result.

Whether the emailer and “his partner” are different people using the same Gmail account is something someone else can determine, but I want to use this as an example for a post I had been meaning to write.   I’ve never done business or had a dealing with this person’s “partner,” yet I was reluctant to do any business with him or even work with him because of this person’s domain forum persona.

There are a number of people who I would put in the same category as this person.   From seeing their posts on domain forums, I wouldn’t do business with them for a variety of reasons. There are scammers, spammers, cybersquatters, lowballers and other people whose business practices I find abusive, annoying, or unethical.

Using Google and other free resources, it’s fairly simple to link a person’s name with their online identity (as I did yesterday). I think people should consider the implications for their forum commentary before they post. Not only could it impact their business today, but it could have long term implications, too. Career advisors recommend that job seekers review their Facebook/MySpace pages before applying for jobs.   Likewise, domain investors should know that there are always people who will judge them based on their Internet persona.

Generic Domain Names Bolster Strong Brands

Quick… without taking much time to think, what brand of toothpaste do you use in the morning? What brand of pasta do you use when you make your penne a la vodka?   There are many products and services we use every day without even realizing the brand we use, and this is why generic domain names are important for companies of every size to do their best to acquire.

From my experience in corporate America on the advertising agency side and the client side, I think companies focus far too much on their individual brands and corporate image rather than on how consumers generally remember them. Large corporations have brand managers, whose role it is to manage a particular brand within the company. They have a set budget, and they spend their money frugally on a large variety of strategic tactics. They don’t usually have the knowledge about domain names and their usefulness.

Companies need to worry a little less about their branding and embrace the fact that consumers don’t necessarily know who they are, but they do know what they are, especially in the case of products that can be easily purchased and researched online. Some national brands fully understand that a generic domain name doesn’t need to be used in lieu of its standard branding, and they wouldn’t sell their domain names as they wouldn’t allow another company to use their brands.

A generic domain name can compliment a company’s brand, as demonstrated by Rum.com, Scotch.com, Toothpaste.com, Pasta.com, and many other companies who are using generic domain names to help support their brand.   Whether a consumer looks for rum via Rum.com or Captain Morgan, Diageo is covered. Getting companies to realize the value of generic in assisting their brand is the difficult part, and as domain investors, we need to teach others about the high value of industry and category defining generic domain names.

Considerations for Working With Affiliates

Subscribe to Elliot's BlogI was thinking about something today regarding affiliate relationships for your websites and online ventures. When you choose to partner with a company, make sure there are no ways for the customer to be lost during the hand off from your site to theirs. If a customer leaves your site, you should be guaranteed that they won’t end up making a purchase without your site getting the credit.

i can think of a couple examples off the top of my head, which will lead me to questioning my affiliates later this week:

1) If the customer can call the company, they should have to enter a unique code for your website. If they don’t have to do that, the sale won’t be attributed to your site.
2) If there is no automated sales process and they can negotiate the price with the company, you may end up losing the sale.

It’s important that you work with affiliates who make certain that you get credit for all sales attributed to your website. You should also work with affiliates where the product is easy to purchase, the sales process is seamless, and the entire process is trackable. All of this will lead to a long and mutually beneficial relationship.

Lizzy Grant’s YAYO

Subscribe to Elliot's BlogYou’ve probably seen her at one of the domain shows in New York or Florida, and now you can see Lizzy Grant online, in her music video, YAYO.   In addition to a great family, Lizzy has some serious talent. See more of Lizzy Grant on her website, and if you happen to live in New York City, she is performing tomorrow at National Underground – 159 E. Houston @ Allen St. at 8pm.

Companies Monitor Your Comments

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Subscribe to Elliot's BlogI read Andrew’s post regarding the ISO.mobi WIPO decision and I think people who post domain sales or commentary in public forums, domain blogs or other public venues should take notice. While many people think big companies won’t notice what is said about them in small niche forums, almost all companies closely monitor their trademarks and intellectual property online.

Any time someone mentions something about a company in a public venue, their post or site will probably be seen by that company, triggered by certain keywords or acronyms.   Not only is it a way for people to ensure a blog post or article is viewed by the intended audience, but it’s also a way to attract unwanted attention. This pertains to people who are utilizing their First Amendment right to give their opinion about a company, and it also pertains to people who are selling trademark-related domain names or potentially infringing domain names.

In addition to this, people should also realize that it’s pretty simple for a company to track a person’s online presence. A simple DomainTools registrant report will show many of the publicly maintained domain names owned by a person. A company could then search Google for these domain names, and if they find one that the person listed on a domain forum at any point, the company now knows that person’s nickname. If they are investigating a TM domain name, they can search that person’s posting history on the forum to see if that person has ever listed a TM domain for sale. If this person has, they can claim that the person has a history of cybersquatting.   It can be as easy as that.

When I started at AIG just after the Spitzer investigation, people were always cautious about sending emails, which can easily be tracked back to the sender and remain a perpetual paper trail.   The saying was that if you would be embarrassed to see an email you sent posted on the cover of the New York Times, you shouldn’t send it. Likewise, you should be cautious about what you post in public or private forums. Everything can be tracked back to you and will be used against you.

Domaining.com Introduces Star System

Subscribe to Elliot's BlogDomaining.com has introduced a new “star system” on the platform.   Initially, bloggers who had a star next to their post received this by having a link to Domaining.com on their blog.   The new star system is as follows according to an email from site owner Francois Carrillo:

1 star: You are showing a wide site link to Domaining.com in your site.
1 star: You are showing a ‘Domaining Award’ in your pages visible without having to scroll.
1 star: you are no longer a free member, you paid the annual membership.
1 star: you are part of the top 5 bloggers having created the most headlines these past 30 days.

While I don’t think the system will get me to pay for a membership or put a domaining banner above the fold in lieu of a paying advertiser, I do think it’s a pretty neat idea. I also think it’s interesting for everyone in the industry to note how difficult it can be to generate revenue from a developed website. Domaining.com has become very popular and widely visited by many people, but in my view, turning eyeballs into dollars has been elusive thus far.

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