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Work With a Domain Broker

Elliot Silver
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Maybe it’s the economy or the holidays, but I have been receiving a lot of requests for domain brokerage services. I do not broker domain names. I would rather take on all of the risk if I think a name is well priced than use my connections to sell a name to possibly earn 10% of a sale. It’s too much of a pain in the you know what to negotiate a sale between buyer and seller when there isn’t enough commission to make it worth the effort.

I also have never wanted to create a domain sales newsletter, since many of those start out strong and seem to peter out after some amount of time due to poor names or high asking prices. Never the less, there are a number of people who do broker domain names and are very good at what they do. Of course, the domain names most accept depends entirely on the quality and the price.

If you are looking to sell a domain name, or if you want to buy a domain name with the services of a domain broker, you can have a look at this list of domain brokers. In addition, you can also read more about domain brokers and domain brokerage services in the the DomainInvesting.com domain broker guide. This guide was created to help you learn more about what a domain broker does and how a domain broker can help you.

Selling domain names can be difficult. Working with a domain broker can make the job of selling domain names more easy since a domain broker can find a buyer, negotiate with the buyer, and facilitate the deal on behalf of the domain owner.

ChocolateCoveredPretzels.com – Domain for Sale

Elliot Silver
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It’s been a while since I listed a domain name for sale on my blog, but I have one that might be good for someone looking for a product-related domain name: ChocolateCoveredPretzels.com.

There are dozens of companies that make chocolate covered pretzels, and they come in all types and price points. You can buy mass produced chocolate covered pretzels by the pound at candy stores and chocolate shops. You can also purchase expensive gourmet chocolate covered pretzels as well.

Asher’s Chocolates offers “white-label” chocolate covered pretzels, which means that they will produce chocolate covered pretzels with your own branding. Of course, you can also do drop-shipping or an affiliate type of website since many companies sell chocolate covered pretzels in corporate holiday gift baskets.

If I didn’t have many other projects on my plate right now, I would consider making this my first ecommerce website. Instead, I am listing it for sale here for $4,500. The domain name is registered at Enom.

Overstock Buys Another “O” Domain Name

Elliot Silver
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OverstockI just received word that Overstock has acquired another single letter “O” domain name. The company purchased O.co.za via Sedo for $9,000. The .co.za extension is South Africa’s ccTLD.

Overstock also made two other public “O” domain name acquisitions within the past year: O.biz and O.co.

Some people believe the company may be making these efforts in order to be in a better position for when O.com comes available. That would make sense, especially in light of their US trademark for O.com.

It will be interesting to see if Overstock continues to acquire “O” ccTLD domain names. It would seem that these public sales could impact their negotiation ability.

Lalaloopsy Dolls: Top 2010 Christmas Gifts But Not Good Domain Strategy

Elliot Silver
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Lalaloopsy Dolls offered by MGA Entertainment are some of the hottest Christmas toys in 2010. Retailers are selling out of these Dolls left and right, and people are turning to the Internet to buy these dolls for Christmas gifts.

Although the company that sells the dolls registered the difficult to spell domain name,  Lalaloopsy.com, back in August of 2010, it didn’t register other domain names that are important to its brand. Both  LalaloopsyDoll.com and  LalaloopsyDolls.com are registered to people who don’t appear to be affiliated with the company.

Both these descriptive domain names have advertising on them with links to Christmas gifts. Additionally, typos of the brand domain name have also been registered and have PPC links on them.

Had the company spent less than $100 more, it could have bought a number of strategic domain names to protect the brand (and control visitors) online. Instead, private individuals appear to control these key Internet assets.

With childrens’ brands, it is even more critical that companies understand domain names and domain name strategy. Nefarious companies and individuals can easily take typos and other domain names and send visitors to any website they choose. They can also generate PPC revenue by putting ads on the domain names.

Perhaps a corporate domain registrar like Mark Monitor (where Lalaloopsy.com is registered) could add a tool that shows potential domain name typos at the time of purchase and warn registrants that others could buy similar sounding domain names. It would help generate revenue for them and would provide a service to registrants.

Oversee Looking to Hire Product Manager

Elliot Silver
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A listing for a job opening at Oversee.net hit my inbox via Google Alerts this morning, and I wanted to pass the information along to anyone that might be looking for more of a corporate job in the domain space.

The company is looking to hire a Product Manager for its Monetization Domain Services division. The responsibilities this job entails includes the following: “defining product strategy, product requirements, product positioning, competitive intelligence, & defining and tracking product and business success metrics for the next generation of revenue drivers for the division. This position requires an individual that can work closely and collaboratively with a cross-functional team that includes product & engineering team, business, sales, marketing, analytics, legal and finance.”

Oversee.net is one of the most well-rounded domain companies, and the company operates in just about all verticals of the domain space. The person who is hired will work out of the company’s Los Angeles office.

You can see the Craigslist listing here, and that has information about the job requirements as well as applying for the job.

Sunday Updates

Elliot Silver
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I am back home after a fun week in Las Vegas. I think we probably stayed a day longer than we should have. Didn’t do so well at the tables, but staged a comeback at the Playboy Club at the Palms. Aria is beautiful and has some great restaurants. I’d recommend staying there or Mandarin Oriental the next time you’re in Vegas.

On to some Sunday updates:

– Just before leaving for LV, I was able to buy DogGroomers.com, DogGroomers.net, DogGroomers.org, DogGroomer.net, and DogGroomer.org. I am fairly certain that I will develop DogGroomers.com, but I need to figure out what to do with the other names. Should I build smaller sites, sell the domain names to recoup some of my investment, or give some dog grooming companies a deal to develop these names with links back to my site.  TBD. Advice appreciated.

– The next few weeks are going to be interesting for DogWalker.com, since the first renewals will be starting. I think over 80% of the Paypal subscriptions are still active, but I don’t have experience with renewals yet, although traffic has been very strong. Fingers are crossed.

– Stephen Douglas, who has a good collection of 3D and other future trend domain names, has started a blog thread about 3D domain names. If you’re looking for some info about investing in these types of names or future trend names, you might learn something from his insight.

– Good post about domain sales from Sahar today. Nice to see him blogging regularly again about domain names.

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