.NYC Running “Best of Boroughs” Contest with $25k in Prizes


Neustar, the company that operates the .NYC registry, is running a contest to help promote its .NYC extension locally. The contest is dubbed the “Best of Boroughs,” and it will award five prizes in the amount of $5,000 each. There will be one winner chosen from each of New York City’s five boroughs (Manhattan, Queens, Brooklyn, The Bronx, and Staten Island).

The contest is for people and organizations who use a .NYC domain name for their website. Here’s how the contest is described:

Best of the Boroughs in a citywide contest that celebrates the local businesses, organizations and community individuals that make our city, and each borough, a unique place to live. These individuals love the City so much it’s in their web address.

Entrants across NYC will submit applications on what makes their .nyc business, website, store, organization or idea the best of their borough. There will be one winner chosen from each of the five boroughs and named the Best of Bronx, Brooklyn, Manhattan, Queens or Staten Island, depending on the borough in which they reside.

The contest is open to “any business or entity with a working .nyc website in use prior to 9/4/2018.” I am sure there are some readers who own and operated websites based on .NYC domain names, so perhaps this is a good opportunity to win $5,000 and get some local promotion paid for by the registry.

To enter this contest, visit BestOf.nyc and fill out the contest entry form. There is more information about the contest (along with rules, regulations, and restrictions) on the website. Submissions are being accepted until September 19, 2018. This will be followed up by a public voting period from September 20 – 25, 2018.

I don’t have information about how the winning submissions will be chosen, so visit the contest website for all of the important details and fine print.

UpdateHere are details about how the .NYC contest winners will be chosen.


  1. The winning submissions will be evaluated based on the following criteria: 1) Public appeal votes received:
    Judging criteria is based on general public appeal, which will take into account the number of votes for each business received during the open public voting period. 2) The story behind a submission:
    History and story of the individual business or entity as it relates to the greater good of the New York City community. 3) Value to the local community: How does your business or entity contribute to the borough in which your reside. 4) Overall experience of the .nyc website: Quality of the .nyc website to include but not be limited to, visual aesthetics, content, functionality, structure and navigation. The most successful entries will display a genuine relationship with their local community and neighbors. The odds of winning depend on the number of eligible entries received.

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