As you probably know by now, .Club domain names will be available to hand register beginning today. There have been news releases from the .Club registry as well as emails from partner registrars announcing the availability of .Club domain names. I think one of the smarter marketing tactics they have undertaken is working with Luke Webster on the launch of a new website, Shaving.club, which will go live at some time today.
Many gTLD domain registries have a program like a Founders Club or Pioneers Program that puts “premium” domain names in the hands of developers at a minimal cost or for free. The registry ensures that one of their domain names is developed, and the registrant gets a domain name at a savings. I think .CO was bolstered by its Founders Program, especially when it came to premium names like T.CO and X.CO, which are widely used today. I think .Wiki will benefit if Wikipedia begins W.wiki, and I think we will see more of this in the coming months.
Luke Webster has found a profitable niche in the shaving business, and I encourage you to watch the informative interview he did on Domain Sherpa last year. In the interview, Webster said “We do about six figures in volume every month. And we are growing that. And we sell thousands of razors each month and we have an average order size of one hundred and twenty dollars an order. So, gives you an idea there.”
Clearly, a domain name like Shaving.club is well suited for what Webster is doing, although I am unsure of exactly how the business will operate on the website since it has not launched yet.. Promoting the .Club domain name will surely benefit the .Club registry as well.
In case you are wondering, ShavingClub.com is owned by someone and appears to be lightly developed. It’s registered under privacy at GoDaddy, so I can’t tell who owns this domain name.
Sidenote: .Club is an advertiser, although this is not a sponsored /paid / compensated article.