I was doing some domain name research today when I came across the Almond.com domain name and website. I want to share a story from a year ago that I seem to have missed about how the Almond.com website came into being with the help of almond centric brand, Silk (Silk.com – nice).
When you visit Almond.com, you can see a picture of Gary Almond. You can also have a look at Screenshots.com to see how Almond.com looked before the site was launched. Below the headline, you can click see a reference to two articles that discuss the domain name and how Silk helped Gary Almond launch his website. There’s a promoted article on Mashable as well as an article on AdWeek discussing Silk’s involvement with Almond.com.
Have a look at the embedded video below to get an idea of what happened:
Beyond the brief viral nature of this from last year, I am not sure what Silk got out of this in the long run since there does not appear to be any Silk branding on the Almond.com website. It’s a neat story though.
WhiteWave Foods Silk was trying to butter him up and hope he would sell to them. But that would take a lot money and WhiteWave CEO is too cheap. WhiteWave Foods is bought out now by Danone. Danone owns most of the almond beverage drinks manufacturers. International foods companies are consolidating and owning everything to the point that I don’t think they need product domain names since they own the whole food chain. Maybe Amazon will shake things up.
I believe WhiteWave, as the parent of Horizon Dairy, acquired Horizon.com last year: