I was doing some domain name research today when I came across the Almond.com domain name and website. I want to share a story from a year ago that I seem to have missed about how the Almond.com website came into being with the help of almond centric brand, Silk (Silk.com – nice).
When you visit Almond.com, you can see a picture of Gary Almond. You can also have a look at Screenshots.com to see how Almond.com looked before the site was launched. Below the headline, you can click see a reference to two articles that discuss the domain name and how Silk helped Gary Almond launch his website. There’s a promoted article on Mashable as well as an article on AdWeek discussing Silk’s involvement with Almond.com.
Have a look at the embedded video below to get an idea of what happened:
Beyond the brief viral nature of this from last year, I am not sure what Silk got out of this in the long run since there does not appear to be any Silk branding on the Almond.com website. It’s a neat story though.