In my morning DomainTools Registrant Monitor alert email on Friday, I saw that Gus.com changed hands. The domain name had been owned by Nat Cohen’s company, Telepathy, and the domain name transferred to a Norway-based registrant at GoDaddy.
I chatted with Nat Cohen, and he confirmed that Gus.com was sold. He shared that the domain name was sold via the GoDaddy Domain Brokerage Service (DBS). The net payment to his company was $300,000. The standard commission rate for GoDaddy’s DBS is 20%, which would put the value of the deal at $375,000 ($375,000 * .8= $300,000). However, because a buyer may be able to negotiate a better commission rate on higher value deals, it’s possible the total price is lower than that.
GoDaddy has a policy of not confirming sales, so the company wouldn’t tell me the actual sale price of Gus.com. In addition, GoDaddy reports its top sales on a trailing basis if both parties agree to share the information, so we may learn the full price at some point in the future if the buyer agrees to share the sale price publicly.
For the time being, I will record the sale of Gus.com in the Embrace.com list of recent 3 letter .com domain name sales as $300,000+ commission since we know the deal is worth at least $300,000. Year to date, this will rank as the third largest publicly reported 3 letter .com domain name sale behind the $450,000 sale of Zag.com and $400,000 sale of FTA.com.
At the time of publication, Gus.com has not changed name servers, so it is unclear how the domain name will be used by the new registrant.