George Kirikos Uncovers Sale(s) of First.com | DomainInvesting.com
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George Kirikos Uncovers Sale(s) of First.com

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It looks like George Kirikos has uncovered the sale (well, sales) of the First.com domain name. He shared the information he found in a Twitter tweet early this afternoon:

The source of George’s information is a SEC filing from Sitestar Corporation, the company that bought and sold First.com. The information was shared in a press release announcing the company’s Q2 2017 results. Here’s an excerpt from the SEC filing:

“Additionally, the subsidiary closed on the sale of First.com, a domain name that has been actively marketed since the first quarter of 2016. The domain name had a cost basis of $200,000 and was sold for net proceeds of $200,000 including broker and commission fees paid.”

It seems that this deal will not be published in DNJournal or NameBio because the most recent exact sale price was not shared. We could probably make a good estimate based on a 15% commission rate, but unless the broker or brokerage shares the actual price, it will probably remain unpublished. My guess is the deal was somewhere in the ballpark of $235,000, which seems like a very reasonable price for a name of this caliber.

Assuming I am reading the report correctly, it looks like the company paid $200,000 to buy First.com back in 2006. If that is correct, this purchase would be tied for 29th largest publicly reported domain name sale of 2006 (tied with Flowers.mobi, Nasty.com, and Farm.com).

Based on my email history, it looks like the domain name was being brokered by Mark Daniel and/or Domain Holdings. I am not sure if Mark or Domain Holdings was the broker of record, but I see the domain name mentioned in several newsletters.

Whois records show the current owner of First.com is based in China. When I visited First.com, I see a website in Chinese with the 66.cn logo on the top left.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (13)

    AbdulBasit Makrani

    Thanks for sharing!
    Nice sale but buyer got a good deal here IMO especially if it’s enduser.

    August 19th, 2017 at 2:14 pm

      John

      Buyer got a big bargain of the first order.

      In reply to AbdulBasit Makrani | August 19th, 2017 at 2:30 pm

    Abdullah Alkulaibi

    200k is so cheap for that domain

    August 19th, 2017 at 2:46 pm

    M.

    Don’t like this name as it’s miserably fail the radio test.

    1st
    first

    Would not spend 20K for it.

    August 19th, 2017 at 2:52 pm

      John

      That is completely incorrect in this case. Virtually no one would ever construe it that way if they were told to go to “first.com.”

      In reply to M. | August 19th, 2017 at 3:20 pm

      John

      Ironically, you also have it in reverse: 1st.com is what fails the radio test.

      In reply to M. | August 19th, 2017 at 4:37 pm

    todd

    I remembered Jamie Zoch mentioning this sale back in May.

    http://dotweekly.com/domain-movers-first-com-cqc-com/

    August 19th, 2017 at 2:57 pm

    Andrea Paladini

    The buyer of FIRST.com is the company behind the website 66.cn, which is (or at least was in 2013) one of Sedo partners.
    Jiang Xiangpu, mentioned in the Whois, is the CEO of 66.cn.
    It would be interesting to know if they purchased it for themselves or on behalf of a client.
    I’d have asked (and got) much more than 200k. 🙂

    August 19th, 2017 at 2:59 pm

    John

    WARNING, NEW OCCASIONAL RANDOM EMD ALERT:

    DrunkenStumblebum.com

    is available for anyone to reg.

    August 19th, 2017 at 3:22 pm

    Asset.Domains

    great name and cool way to show the tweet after 10 retweets 🙂 i was interested to know and retweeted it , nice strategy George.

    August 19th, 2017 at 3:32 pm

      John

      Thanks, but it was just for yuks.

      In reply to Asset.Domains | August 19th, 2017 at 4:36 pm

    John

    WARNING, here is a random reminder that “Estibot = Evil”:

    https://www.domaininvesting.com/mike-mann-estibot-dramatically-deflates-the-value-of-a-domain/

    August 19th, 2017 at 4:49 pm

    Mark Thorpe

    Sold too cheap IMO. Should of sold for $300k or more.

    August 20th, 2017 at 2:28 am

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