In one of my morning alert emails from DomainTools, I noticed that NameFind appears to have sold the FBN.com domain name. When I visited FBN.com this morning, I saw that it appears to have been acquired by an organization called Farmers Business Network. A message on top of the landing page says, “Farmers Business Network will be moving from www.farmersbusinessnetwork.com to www.fbn.com soon! To visit our current website, please click here.”
I think this is a smart upgrade for Farmers Business Network. Although the organization owns its exact match domain name, it is quite lengthy. Shortening the website url to a three letter .com domain name (LLL.com) will be much easier for marketing and should also be easier for email.
From what I can see on its Twitter profile (@FBNFarmers) it looks like the group already abbreviates its name as FBN. Having the FBN.com domain name to match its abbreviated naming structure is smart. Perhaps the only better domain name could have been Farmers.com, but that name is owned and used by Farmers Insurance.
Because the domain name was owned by NameFind, which is a company operated by GoDaddy, the sale price will not be publicly reported unless Farmers Business Network chooses to report it. If I were to guess, I would say this domain name may have sold for 6 figures. Although the “FBN” combination is not likely the most valuable three letter combo, there is a deep-pocketed company with the FB abbreviation could have been a theoretical prospect. I am sure GoDaddy priced the domain name relatively high.
Buying FBN.com was a smart move by Farmers Business Network.