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More Details About Domain Name


On Monday, I posted an article about the sale of the for $350,000. Dave Evanson and Negar Hajikhani of Sedo co-brokered the deal, and the company faced some  criticism in the comment section related to the sales price. Although I think $350,000 for a domain name like sounds like a good deal for the buyer, I don’t think it’s fair to comment about a deal when private details about the seller are not known.

I was able to find some more information about the company that sold in a Wall Street Journal article  from October of last year. In addition, I learned that the company that owned the dating website, True Beginnings, LLC,  filed for bankruptcy back in 2012, according to the Dallas Business Journal.

According to the WSJ article:

“A Canadian online dating site has pulled the plug on its offer to buy a bankrupt American rival after Texas’s attorney general warned that the sale would expose millions of singles to privacy risks.

A Canadian-owned dating site called PlentyOfFish on Wednesday withdrew its $700,000 offer for, a Plano-based dating site that still possesses a database of tens of millions of customers.

The decision came days after Attorney General Greg Abbott’s office filed a petition to block from selling its assets, which included its membership database and all information provided by’s customers.”

A bankruptcy most likely complicated the sale of the domain name. There may have been time constraints put on the deal, and Sedo was likely working on the deal as instructed by its client, the seller of the domain name. Whatever the case is, those of us in the peanut gallery will likely never know the key drivers of this sale.

As far as I am concerned, the buyer got a good deal on a valuable domain name, and Sedo did a good job of connecting with TrueCar and making the deal happen. We are all free to draw our own conclusions, but I don’t think it’s really fair to be so harsh without knowing all of the facts.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)


    The domain name itself received now probably higher valuation than in the previous $700K offer (if that one was mainly about a large existing customer base).

    January 29th, 2014 at 10:10 am

      Elliot Silver

      I would agree with your assessment, but that is a matter of opinion and I don’t know the value of dating website customers.

      In reply to GoodDomainNames | January 29th, 2014 at 10:13 am


    Does anybody know how much it sold for in 2004?

    January 29th, 2014 at 10:25 am


    Sure. Still, the database seems to have been 43 million members heavy.

    January 29th, 2014 at 10:32 am


    Btw., according to the new website under, it´s not about rebranding or redirecting

    January 29th, 2014 at 10:37 am

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