More Details About True.com Domain Name

On Monday, I posted an article about the sale of the True.com for $350,000. Dave Evanson and Negar Hajikhani of Sedo co-brokered the deal, and the company faced some  criticism in the comment section related to the sales price. Although I think $350,000 for a domain name like True.com sounds like a good deal for the buyer, I don’t think it’s fair to comment about a deal when private details about the seller are not known.

I was able to find some more information about the company that sold True.com in a Wall Street Journal article  from October of last year. In addition, I learned that the company that owned the True.com dating website, True Beginnings, LLC,  filed for bankruptcy back in 2012, according to the Dallas Business Journal.

According to the WSJ article:

“A Canadian online dating site has pulled the plug on its offer to buy a bankrupt American rival after Texas’s attorney general warned that the sale would expose millions of singles to privacy risks.

A Canadian-owned dating site called PlentyOfFish on Wednesday withdrew its $700,000 offer for True.com, a Plano-based dating site that still possesses a database of tens of millions of customers.

The decision came days after Attorney General Greg Abbott’s office filed a petition to block True.com from selling its assets, which included its membership database and all information provided by True.com’s customers.”

A bankruptcy most likely complicated the sale of the domain name. There may have been time constraints put on the deal, and Sedo was likely working on the deal as instructed by its client, the seller of the domain name. Whatever the case is, those of us in the peanut gallery will likely never know the key drivers of this sale.

As far as I am concerned, the buyer got a good deal on a valuable domain name, and Sedo did a good job of connecting with TrueCar and making the deal happen. We are all free to draw our own conclusions, but I don’t think it’s really fair to be so harsh without knowing all of the facts.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Gong.com UDRP Should be RDNH

0
The Gong Show was a television talent show on ABC in the late 1970s. Contestants would perform a variety of acts while being judged...

Top 5 Domain Names in 2025 Super Bowl Commercials

3
The Super Bowl was played last night, and a great deal of attention was on the Super Bowl commercials. In the recent past, domain...

Samba.com Now Forwarding to Samba.tv

3
Three weeks ago, Samba.com sold for $143,000 in a NameJet expiry auction. Samba.com is an exceptional domain name, and there are many branded companies...

A Good Afternic Broker Negotiation (Updated)

9
If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads...

Videos: GoDaddy 2025 Super Bowl Commercial

0
GoDaddy issued a press release this morning revealing its 2025 Super Bowl commercials. As expected, the focus of these two commercials is on GoDaddy...