In a tweet over the weekend, George Kirikos shared what appears to be the purchase price for the Purple.com domain name, which sold last year. According to the SEC document George referenced, it appears that Purple.com sold for $900,000 although I don’t know if there was any confirmation beyond the SEC document. After George’s tweet, there was some discussion about whether this was a good deal for the buyer or seller.
In looking at some color .com domain name sales, it seems like a pretty reasonable price. In addition, Black.com was listed for sale for $750,000 last year, and it subsequently sold for an amount that was not publicly reported. Personally, I think Black.com is a more valuable domain name, although I can’t think of a major brand called “Black” off the top of my head (the AmEx “Black” card is my first thought, although that is branded as Centurion). On the other hand, there are very few domain names of the caliber of Purple.com, and in the back of my mind it just feels like a seven figure domain name.
I can see why people might believe it was a good deal for the buyer, and I can also see why this was a good price for the seller.
Today’s poll asks whether you think the Purple.com sale was good for the buyer, the seller, or a fair deal for both parties based on the information we know (update: from my reading of this tweet, there may be more to the story that is unknown to me). You are always welcome to share additional thoughts beyond voting in the poll: