Most low 5 figure domain name sales aren't really all that notable, but I think this one is a bit different. Veteran domain investor Gregg Ostrick of GNO, Inc. reported that his company acquired the Yin-Yang symbol Emoji domain name, ☯.com, for $11,201. Greg's company acquired the domain name privately from the former owner.

According to a tweet from @punycode_com, this is the second largest publicly reported Emoji domain name sale of all time:

https://t.co/ID9WNG0Pkd sold ☯.com for $11,201 today, the 2nd highest price ever paid for emoji domain #emojidomains #DomainNames #domaining pic.twitter.com/2ZQfi3S2oU

— Punycode.com (@punycode_com) September 12, 2017

"I wanted the Yin-Yang to add to my collection of 5 other .com emoji domains, which include the airplane, → Read More

Techcrunch is reporting today that Yahoo is going to spend a whopping $100,000,000 on a new marketing campaign centered around the catchphrase, "It's You!" In typical Yahoo fashion, they did not spend any of the $100 MILLION to acquire the rights to the domain name ItsYou.com, which is owned by my friend Gregg Ostrick (and has been registered since 2002 - back when Yahoo was... well... you know).

Now Yahoo is heavily promoting, "it's you" to millions of people around the world in a variety of different channels. Of course, they are still directing people to Yahoo.com, but people tend to add .com to everything, and I would expect "it's you" to be no different than any others. Well, the difference is that Yahoo will be spending millions and millions of dollars on the catchphrase it's you, and they didn't even buy this domain name - just in case.

Yahoo is another company whose stock I am very glad to have sold. → Read More