Colin Campbell Predicts Top 5 New Extensions in 10 Years

Yesterday evening on Twitter, .Club CEO and co-founder Colin Campbell made a prediction about the “top” 5 new domain extensions in ten years. Here’s what he posted and what his predictions are:

When I saw this, I asked him to define “top.” It’s a simple term, but it can have many different meanings and interpretations. Specifically, I asked if he means most registrations, most revenue, or most developed websites. Colin responded to my question today, and he was referring to “Top in Global recognition on par with .tv .co and .org.”

I am glad Colin didn’t mention registrations because that is so easily gamed and the number of registrations doesn’t really mean much in my opinion. It’s interesting that Colin left off .XYZ given the number of registrations and the fact that Google parent company Alphabet’s usage of a .XYZ domain name. It’s also interesting that he went out on a limb by choosing several extensions that are not currently available and aren’t being used.

I will let you guys share your thoughts about this topic, but it’s pretty cool to see someone like Colin sharing his thoughts on this and actually going a bit out on a limb with his predictions (even though his time horizon is a bit long).

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. .web = .net .online .site .link .click

    I think .news will be more globally utilized than .blog although both could be widely embraced within next 5 years.

    The more general, generic extensions could have a harder time distinguishing themselves from one another in the long run.

    .shop and .app suggest what one might find when they arrive at the site. The generics lack the “descriptiveness” attribute.

    • So do you think is important? If .news became really popular the owner of would have to protectively register Would a competitor who wants to write about domain investing gain new space because is available and describes what he wants to write about? I’ll bet the owner of would view that as simply skimming off some of the goodwill and product identity he carefully created.

      Where’s the gain in that for anyone other than the registry and register and someone wishing to gain identity gloming on another persons’ achievement?

  2. If .web is priced “normally,” it has decent potential, but if it’s expensive compared to .com, .net and .org the way so many are, then all bets are off. It’s time to shine was years ago, however.

    .club is intrinsically good and useful for end users and publishers. I have also argued before that it works excellently as a solid generic in addition to the narrow sense of the word “club,” in the same way that .gold also works that way beyond the immediate literal sense of “gold.” Both have a normal figurative dimension in everyday life which far surpasses the literal sense in terms of breadth and scope and makes them powerful beyond the literal/narrow senses of the terms, even while including the literal sense along with the figurative.

    .xyz will probably not be completely dead and useless because of Google’s use of it. And perhaps some interest in China.

    .shop is also intrinsically a winner.

    .app is good but perhaps Google will not allow it to become that special.

    .blog is good, but except for the most generic uses where people expect or like the word “blog” in the title, I believe they generally would prefer not having it there vs. or

    .news, however, is good and probably people would generally like that better as an ending than seeing “.blog.”

  3. Given he was wrong with his own extensions numbers during early days of release, he should not be giving such wacky predictions, who is the target market here, lemmings?

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