Following the TRAFFIC conference awards, I had a brief discussion with a couple of friends about the voting process. The genesis of the discussion was that some nominees reached out to friends, clients, and others to ask for their support for the awards.
I think this year’s TRAFFIC Award voting process was improved from prior years, and it seems to be a fair way to conduct voting. Some people may have opined that it doesn’t seem like a total industry award because you have to be on the TRAFFIC email list to nominate, but I believe anyone can sign up to be on the list. I think it’s smart to do it this way because it cuts down on fraud and lessens the chance that someone can stuff the ballot box. I think having a third party, Escrow.com in this case, review the votes (just like the Domainers Choice Awards used a third party service, too) was also a smart idea.
Some people may feel like industry awards