Uniregistry

Will There Be Plural / Singular New gTLDs in Round 2

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I think it’s pretty safe to assume that ICANN will eventually approve a second round of new gTLD applications. I don’t know when round 2 will happen, but if I was going to place a wager, I would bet there will be at least one subsequent round of applications. I was thinking about what types of new extensions might make up the applications since most of the “good” ones are probably already assigned or awaiting approval.

I had a thought that some new gTLD registries might apply for the plural or singular version of the registries they already manage. For example, perhaps Uniregistry could potentially apply for .Links or the .Club registry could apply for .Clubs. It certainly wouldn’t make sense in many cases, but I could see a few reasons for it.

.Sexy Domains Marketing and Usage

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Sexy Bus

Frank Schilling posted the photograph of the bus above, which is promoting the .Sexy domain name extension. As you can see from the photo, the bus is on the streets in Hollywood, California. There are currently two buses with the .Sexy advertisement driving through Hollywood and West Los Angeles between Downtown LA and the beach in Santa Monica. The buses are promoting the url, AreYou.Sexy I am told Uniregistry will be doing additional mainstream marketing for its new TLDs in the near future.

This type of marketing is cool, and we’ve seen it before with .Club bus wraps in Canada. I think advertising .Sexy in the Los Angeles market is a smart move. Perhaps Miami would also be a good locale for this type of campaign.

In my opinion though, the best type of marketing is actual usage of these domain names. The more people that see these domain names being used, the more people will know they are available to purchase and use. Although they may seem like a bit of a novelty, more adoption will be beneficial to all who sell (and invest in) the new gTLD domain names.

A few days ago, I saw someone mention

My TRAFFIC Awards Ballot

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I’ve never done this before, but I want to share the 2014 TRAFFIC Awards ballot I plan to submit at some point this afternoon, with a bit of commentary. Most of these selections were difficult choices to make because there are many deserving people and companies in the domain space.

The nomination period is open today through this Friday, August 22nd at 6pm (Eastern). A person or company needs to receive at least 3 nominations to be listed on the final ballot. I believe you need to participate in the nomination period in order to cast a final ballot, so if you are the type of person who complains that the nominees are the same each year, you should make your own nominations.

I am sure I will think of someone else (or another company) later on who may be more deserving of recognition. When it comes to the final vote, I won’t reveal my selections because I might realize that I screwed up and omitted a better choice. Having more options rather than a blank slate tends to do that.

My 2014 TRAFFIC Awards Ballot:

My Business is Always Evolving

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I’ve been writing this blog for over seven years, and nearly 5,000 articles have been published in that time. Many of the articles would be considered “news” rather than opinion, but there is a large percentage of articles that would be considered personal opinion or advice. These articles are generally based on learnings from my own business and observations that I’ve noted.

During this time period, my business has evolved quite a bit. Some of the areas that I would note an evolution include the following:

Uniregistry Announces Pioneers Program

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Uniregistry LogoOne of the best ways for a new gTLD domain registry to let people know that it exists is to ensure that some of their domain names are developed into brands. One way to accomplish this goal is to get some of the premium domain names in the hands of people and companies who will develop them into brands.

Uniregistry recently announced its Pioneers Program, which aims to put some of its reserved domain names in the hands of developers. Instead of having to pay what might be a substantial sum to secure a reserved domain name from the registry, Uniregistry will either give a domain name to a qualifying applicant or charge a nominal fee for the rights to it.

Here’s how the Uniregistry Pioneers Program is described:

Uniregistry Video: Frank Schilling Discusses the Future of the Internet

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I want to share this video uploaded to YouTube by Uniregistry, the company founded by Frank Schilling that is applying for hundreds of new gTLD strings. In the video, you can get an idea of Frank’s vision for the Internet once new gTLD domain names become available and used.

There is considerable uncertainty right now, but one thing is certain for me. It’s been very cool to watch the Internet change right before my eyes.  There will be winners and there will be losers. Fortunes will be made and lost. It’s been exciting to see all of this unfold in front of us.

The Internet as we know it is changing, and it’s going to cause great change in our businesses.

Check out the video below

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