Uniregistry

B. Riley & Co: 20 Million New gTLD Domain Names by 2016

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Earlier this week, Sameet Sinha, Sr. Equity Research Analyst at B. Riley & Co., published a research report on the new gTLD business and Rightside. The report, which is available to B. Riley clients and subscribers, made some projections about the new gTLD domain names and the impact they will have across the board in the domain industry (from registries to registrars to service providers…etc). In addition, Mr. Sinha initiated coverage on Rightside (ticker: NAME) with a Buy rating and $15 price target.

Mr. Sinha’s report offered an extensive overview of the domain name space, as well as a history of the new gTLD program. It was quite comprehensive, and I think it will give readers a greater knowledge about the technical aspect of domain ownership and operations. If someone were to ask me for a resource to  explain the gTLD program, I think this report would give them all of the information they need to learn about its genesis and future.

I thought Mr. Sinha’s report was quite interesting, especially because it comes from someone  outside of the domain investment space.  With Mr. Sinha’s permission, I want to share some excerpts from the report as well as a few projections that were made:

4 Reasons You Shouldn’t Consolidate Domain Names

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In April of this year, I wrote an article with 5 reasons to consolidate your domain names at one domain registrar. I still believe it is wise to consolidate domain name holdings at one, two, or possibly three domain registrars, but there are some reasons why you should think twice about consolidating your holdings.

Recently, I ran into a bit of an issue after transferring one of my domain names, and I thought it would be wise to share several reasons for you to not consolidate your domain names at one domain registrar. Luckily for me, my issue was resolved after a bit of back and forth, but it could have cost me a sale.

Here are 4  reasons to not consolidate your domain holdings:

Frank Schilling Comments on .London

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This morning on Twitter, Uniregistry’s Frank Schilling commented on the successful .London domain name launch. As you can see below, Frank said, “35,000 .london names is a great start! It’s only day 1 and nobody knows what these things are! That’s all gonna change.”

I think Frank is right. Out of those 35,000 domain names, I think

Will There Be Plural / Singular New gTLDs in Round 2

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I think it’s pretty safe to assume that ICANN will eventually approve a second round of new gTLD applications. I don’t know when round 2 will happen, but if I was going to place a wager, I would bet there will be at least one subsequent round of applications. I was thinking about what types of new extensions might make up the applications since most of the “good” ones are probably already assigned or awaiting approval.

I had a thought that some new gTLD registries might apply for the plural or singular version of the registries they already manage. For example, perhaps Uniregistry could potentially apply for .Links or the .Club registry could apply for .Clubs. It certainly wouldn’t make sense in many cases, but I could see a few reasons for it.

.Sexy Domains Marketing and Usage

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Sexy Bus

Frank Schilling posted the photograph of the bus above, which is promoting the .Sexy domain name extension. As you can see from the photo, the bus is on the streets in Hollywood, California. There are currently two buses with the .Sexy advertisement driving through Hollywood and West Los Angeles between Downtown LA and the beach in Santa Monica. The buses are promoting the url, AreYou.Sexy I am told Uniregistry will be doing additional mainstream marketing for its new TLDs in the near future.

This type of marketing is cool, and we’ve seen it before with .Club bus wraps in Canada. I think advertising .Sexy in the Los Angeles market is a smart move. Perhaps Miami would also be a good locale for this type of campaign.

In my opinion though, the best type of marketing is actual usage of these domain names. The more people that see these domain names being used, the more people will know they are available to purchase and use. Although they may seem like a bit of a novelty, more adoption will be beneficial to all who sell (and invest in) the new gTLD domain names.

A few days ago, I saw someone mention

My TRAFFIC Awards Ballot

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I’ve never done this before, but I want to share the 2014 TRAFFIC Awards ballot I plan to submit at some point this afternoon, with a bit of commentary. Most of these selections were difficult choices to make because there are many deserving people and companies in the domain space.

The nomination period is open today through this Friday, August 22nd at 6pm (Eastern). A person or company needs to receive at least 3 nominations to be listed on the final ballot. I believe you need to participate in the nomination period in order to cast a final ballot, so if you are the type of person who complains that the nominees are the same each year, you should make your own nominations.

I am sure I will think of someone else (or another company) later on who may be more deserving of recognition. When it comes to the final vote, I won’t reveal my selections because I might realize that I screwed up and omitted a better choice. Having more options rather than a blank slate tends to do that.

My 2014 TRAFFIC Awards Ballot:

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