Frank Schilling posted the photograph of the bus above, which is promoting the .Sexy domain name extension. As you can see from the photo, the bus is on the streets in Hollywood, California. There are currently two buses with the .Sexy advertisement driving through Hollywood and West Los Angeles between Downtown LA and the beach in Santa Monica. The buses are promoting the url, AreYou.Sexy I am told Uniregistry will be doing additional mainstream marketing for its new TLDs in the near future.
This type of marketing is cool, and we’ve seen it before with .Club bus wraps in Canada. I think advertising .Sexy in the Los Angeles market is a smart move. Perhaps Miami would also be a good locale for this type of campaign.
In my opinion though, the best type of marketing is actual usage of these domain names. The more people that see these domain names being used, the more people will know they are available to purchase and use. Although they may seem like a bit of a novelty, more adoption will be beneficial to all who sell (and invest in) the new gTLD domain names.
A few days ago, I saw someone mention