I had an email conversation with Shane, and we ended up briefly talking about social media traffic. When I looked into how much traffic Twitter and Facebook drive to my website, I was pretty surprised at the number.
I post links to my articles on my Facebook and Twitter feeds, often with commentary about the articles (well, as much commentary as you might expect). My blog has over 2,400 Twitter “followers” and my blog has 220 Facebook “likes.” Before looking into it, I expected that there would be a good amount of traffic from Twitter and Facebook.
Upon closer inspection, it looks like I was wrong about that, and perhaps I should even stop spending time posting article links. Here’s the amount of traffic my blog received via Twitter and Facebook in the last 30 days, according to Google Analytics:
- Twitter: 876 visits
- Facebook: 764 visits
In total, just over 1,600 visits in the past 30 days. Considering my blog has received over 54,000 visits in the last 30 days, social media accounts for a minuscule amount of traffic (around 3%). I thought that number would be far higher.
Clearly, I am not doing a great job utilizing social media. Perhaps it’s because I only follow 59 people on Twitter and should amp that up. Maybe it’s because I use Twitter to dispense my own links rather than using it to share links. Whatever the case, I am pretty surprised by the lack of social media traffic.