Sedo Q2 Market Report Published: $17.5 Million in Sales

Elliot Silver
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Sedo’s second quarter market report was published today, and the company is reporting that $17.5 million in sales were consummated on its platform with 9,049 domain transactions. From my recollection, there weren’t very many blockbuster sales in the quarter, so it’s a solid number.  In the first quarter, Sedo reported 10,133 transactions closed, with a total sales value of over $19 million.

Year over year, sales numbers are a bit down. According to the 2011 second quarter market report, “In Q2, Sedo’s Domain Marketplace saw close to $25,000,000 in global sales.” However, the second quarter saw the $2.5 million sale of Gambling.com, so that is one reason for the higher sales figure.

In this year’s quarterly market report, Sedo reported that the popularity of Buy It Now sales rose to an all-time high of 42% in Q2, up from 39% in Q1. The company continues to push for BIN pricing, which is more helpful for negotiations and MLS sales listings.

Not only is this sales information interesting, but it also provides some insight for an article I wrote a couple of weeks ago asking about the total  annual sales volume for the domain industry.

Sedo shared four highlights from the market report:

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Potential Buyers for LL.com Domain Names

Elliot Silver
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As I mentioned earlier today, four LL.com domain names have come on the market in the last couple of weeks, and they are being brokered/represented by Sedo, Toby Clements, and Domain Guardians.

I was thinking about some potential buyers for these domain names and wanted to share these ideas. In my opinion, a two letter .com domain name can be a very solid investment (depending on the purchase price of course) and it can also help with marketing.

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Sedo July Great Domains Auction Ending Today

Elliot Silver
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Sedo’s July Great Domains auction ends today at around 12pm Eastern time, and many of the auctions have bids, one of which is a six figure bid. There are 228 lots up for bid in the auction at various price levels, and more than 75 of the domain name auctions have bids (many names haven’t met reserve).

Some of the higher profile domain names up for auction include TJ.com, BabyFood.com, Navigator.com, and JFF.com. There also seem to be a number of ccTLDs listed for sale this month.

Listed below are the auctions that currently have bids of $5,000 or higher with the reserve prices listed next to them:

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Sedo Publishes Analysis of Performance of .CO Domain Names

Elliot Silver
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This morning, on the occasion of the .CO Registry’s second anniversary, Sedo has published a market report examining the performance of .CO domain names on its platform. I think some of Sedo’s findings are interesting, and I’ve highlighted some of them below.

  • The total value of .co sales at Sedo since July 2010 is $1.64 million
  • Since its introduction, .CO has held a strong average sales price above $1,800, and is currently second to .com in mean average sales prices
  • Computers was the top category for .CO domain sales
  • .CO was the 9th  most frequently sold TLD at Sedo in 2011
  • The top .CO sale at Sedo to date was e.CO at $81,000
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Brands-and-Jingles to Hold .ME Auction at Sedo

Elliot Silver
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In May, the .ME Registry held an auction of .ME domain names at Sedo, and that  auction  resulted in over $150,000 in sales, with high dollar sales on Cruise.ME, Air.ME, Malta.ME, Legal.ME, and others. Nearly 100 domain names were sold in the Registry auction.

A company called  Brands-and-Jingles is hoping for similar results, and they plan to auction 190 .ME domain names running through July 12. The reserve prices range from $149 and $999. To view all of the domain names that are up for sale, you can visit Sedo.com/ME.

If you have the inventory to do it, I think it’s smart to work with a company like Sedo to hold a private auction event like this. It can help generate revenue and will bring attention to a large portfolio of domain names. The prices yielded may be less than selling individually, but it creates a nice liquidity event for the owners (and Sedo).  In a couple of days, I will offer some tips on holding an auction like this if you have the inventory and desire to do so.

What are your top picks for the auction, and how much do you think it will generate in sales?

Sedo Great Domains Auction Results

Elliot Silver
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Sedo’s June Great Domains auction ended yesterday, and it resulted in the sale of 36 domain names. The largest sale was Expecting.com at $49,999, and that was followed by Wardrobes.com at $20,600.

The full list of sales is below, although you should keep in mind that they may not have all been paid by the buyers yet. If you had an interest in a name that didn’t sell or meet reserve, you should get in contact with Sedo to try and work out a deal, since it’s likely the name is under contract with the company.

June Great Domain auction results:
expecting.com 49999 USD
wardrobes.com 20600 USD
riyal.com 10099 USD
today.net 9500 USD
hairstylists.com 4000 USD

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