I don’t always agree with Rick Schwartz when it comes to domain name sales negotiating tactics, but I agree with his thoughts today about inquiries seeking a “reasonable” price to buy a domain name:

Reasonable? Reasonable??

I hate reasonable!

The minute I see that keyword on a #DomanName inquiry, I delete, don’t reply. PERIOD!

I don’t do “Reasonable” on UNIQUE ASSETS that can be LIFE-CHANGING to someone with a BRAIN/PLAN!

Reasonable is for LOSERS!#Domains #DomainNames pic.twitter.com/Wza7HKHlAP

— Rick Schwartz 👑 The DomainKing® 👑 Since 1995 👑 (@DomainKing) November 18, 2020

Rick Schwartz owns one of the finest domain name portfolios that is in private hands. I don’t necessarily think it is just Rick’s purchases make him stand out today, but it is also his ability to retain his portfolio over the years that has put him in such a strong position today.

A little over a year ago, Rick shared the purchase prices he paid for a handful of domain names, like Vagina.com, Queen.com, Bitch.com, Ass.com, and a few others. Over the weekend, Rick posted two tweets to share more prices that he paid to acquire some exceptional domain names:

In 2015, Rick Schwartz sold Porno.com for $8,888,888, as recorded by NameBio. This sale still remains one of the largest publicly reported domain name sales of all time. Depending on where you look, it ranks as either one of the top ten or top 15 domain name sales of all time.

This nearly $9 million payday was not even the bulk of the revenue Rick Schwartz earned from Porno.com. This morning on Twitter, Rick shared that he made $15 million in pay per click advertising from Porno.com: