Rick Schwartz Reveals Purchase Prices on Group of Domain Names

Rick Schwartz is back on Twitter. The “Domain King” rejoined Twitter within the last several weeks, and he picked up pretty much where he left off – dishing opinions and insights about domain names.

About an hour ago, Rick shared the purchase prices for a group of adult related domain names he owns. He did not share the dates of purchase, but you can bet it was many years ago.

Here’s the tweet where he shared what he paid to buy some of his domain names:

A bit earlier, Rick commented that he has no problem sharing the purchase prices of his domain names:

I don’t like sharing information about my domain purchases (or sales for that matter). I don’t think it really benefits me, and I could only see some potential downside harm. Perhaps there is not much harm that could occur, but I don’t need to give a counterparty additional intelligence about my acquisition costs.

When it comes to acquisitions from the 1990s and early 2000s, enough time has passed that it probably doesn’t really matter. Also, Rick has put himself in a position where he doesn’t ever have to sell another domain name, so sharing this information is not going to harm him one way or the other.

Looking at the domain names Rick shared, I think the Queen.com purchase at $2,500 was the best value based on the domain name alone (not considering traffic or PPC revenue). Rick successfully defended a UDRP filing against Queen.com, which resulted in a finding of Reverse Domain Name Hijacking (RDNH).

What do you think is the best deal?

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Probably widgets.com for me, given that it’s now a widely used generic term in the software industry. I think at the time it was purchased, widgets were more associated with products.

  2. With that portfolio he could have been the DomainKing AND the PornKing, lol.

    agree, queen.com at $2,5k looks like the best deal.

    • That said, those porn names are probably worth a lot less than 15 years ago.. Pornhub is around today, thousand of free tube sites, and parking is basically dead. So where is the revenue upside for this kind of names?
      I’d say xxxvideos would sell for less than 15k today, ass.com probably around 100k, queen.com is a 7 figure name for sure. Bitch.com maybe 50k..

  3. I feel sorry for those previous owners that sold those domains to him dirt cheap.

    Wish we know who those owners are or were(maybe some are dead by now)

  4. Yes, those have to be 90s purchases. Queen.com is the noble domain of the lot. Yeah, Rick’s playing with house money now. He’s been set for life for many years.

  5. From that list probably only Queen.com would have good enduser interest today. The types of domains with high values have contracted greatly.

  6. It’s easy and tempting to say that Queen.com was the best deal, and that may be right. However, it is also entirely possible that A**.com was the best deal in terms of potential commercial value, and would yield a substantially higher price if the domain were to be purchased.

    Disclaimer: this comment is meant as neutral analysis only and is not intended to express any opinion implied or otherwise regarding the subject matter and potential use of either domain.

    • There is usually a confidentiality clause when I buy a domain name privately and use my contract. I don’t usually request it when I sell, but I don’t share sales info regardless.

      • I was able to buy two excellent domains super cheap a while back, and was quite a bit shocked when someone tried to buy one from me and was able to show how much I had paid for it from DNJ during our talks. Up to that point I never thought in a million years the seller would have made that info public, much less that it would be on DNJ. After that I began using an NDA every time I would buy one from someone.

  7. I am not sure why you gave oxygen to this list of (mainly) adult domain names purchased a long time ago (undisclosed date making information of little informative value). Obviously the original poster wanted some attention, but not sure why you gave it to him on your distinguished blog, Elliot. Just my humble opinion.

  8. If you needed a date and it was so important to ya, there is a whois to look it up.
    Or you could even ask.
    Lazy domainers taking cheap shots. What else is new?! lol

    The post was about TYPE-INS which of course you complainers no nothing about and the earnings which allowed the domains to pay for themselves in a very short amount of time and keep paying those dividends.

    I made sure to list adult and mainstream names.

    Imagine buying income producing property and paying off the mortgage in DAYS not DECADES!

    The biggest problem most domainers have is renewals (mortgages) and the cost of carrying those domains.
    That was my first order of business in 1996. To create an engine of “Virtual Hosepower” that increases with TYPE-IN Traffic.

    I guess it is not interesting that one domain I paid $900 for, earns $1500 or more/month.

    The way I look at things, that single domain can carry the costs of renewals for 2180 domains/year. 1/3 of my entire portfolio. That little thing gives me independence and freedom to hold out for top dollar.

    I guess that has no value either.

    And the remaining domains kisted pay for most of the rest of my portfolio.

    So domainers biggest problem is renewals.
    I recognized that from day one and decided that had to be the focus.
    Those that don’t, will always sell from weakness and the prices they get will also be weak.

    If domainers were as good at getting great domains as they are at taking cheap shots at me, they would be in a much better place. But please, don’t let me interupt your success or lack of it.

    Beleive me, if you want to have a cheap shot contest and think it makes you look important, go for it!

    I actually LOVE paying renewals!
    It’s a knee slapper to me.
    $50k annual overhead for an empire!

    I never have to look over my shoulder for the STREAM ROLLER of renewals chasing me. By design!

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