Rick Schwartz Made ~$24 Million with Porno.com

In 2015, Rick Schwartz sold Porno.com for $8,888,888, as recorded by NameBio. This sale still remains one of the largest publicly reported domain name sales of all time. Depending on where you look, it ranks as either one of the top ten or top 15 domain name sales of all time.

This nearly $9 million payday was not even the bulk of the revenue Rick Schwartz earned from Porno.com. This morning on Twitter, Rick shared that he made $15 million in pay per click advertising from Porno.com:

If you add the $8.88 million sale to the $15 million in PPC revenue from parking the domain name, you get nearly $24 million in earnings from Porno.com. This is remarkable in and of itself, but what makes this even more fantastic for Rick is that he reportedly paid just $42,000 to purchase Porno.com in 1997.

Almost one year ago in May of 2019, Rick previously shared that he earned $30 million in pay per click advertising revenue in his career. It’s interesting that half of that revenue comes from Porno.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

21 COMMENTS

  1. Sex still sells since the evolution of human beings.
    Sex still sells very big time now when people are staying home doing “remote” work.

  2. I would have thought Rick made way more from his domains than just $30m in parking and redirect revenue. If that’s the case, that’s not as much as others have, that followed in his foot steps.

    • FX,

      How much did your adult portfolio and mainstream generate in parking and redirect revenue?

      I know you have one of the best domain portfolios.

  3. Apples to oranges. As far as I know he only had a comparatively small # of quality vs. quantity compared to those who acquired scores or hundreds of thousands of domains. Can any of the most famous “large quantity” domainers say that a single domain of theirs came anywhere near making $15 million from ppc?

      • Anyone could tell you both of those should do better than porno.com so your point in telling me escapes me. You may need to rethink what you think I said.

        • Your comment was flagged because of the “porno”. Ironic because of the title and content of the article, but that’s what happened.

        • Lol, indeed. I was also just thinking heavily about irony because I posted this somewhere:

          “If only they could find a way to report more people have died from covid than really have.
          And get doctors to go along with it.”

          You won’t find it though because it’s not in any fully public venue.

      • My first reply did not appear, let’s see if this does.

        To recap, I would be the first to say both of those should do better, so you may need to rethink what you think I said.

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