A UDRP was filed against the valuable three letter .com domain name, SOG.com. The UDRP was filed at the National Arbitration Forum (NAF), and it is listed as case #1726464. I will be following this UDRP via UDRPSearch.com.
SOG.com is owned by a company called Poise Media Inc. that appears to be based in New York. Using DomainTools’ Historical Whois Tool, I was able to see that the registrant appears to be the same since February of 2007, meaning that it has been owned for over ten years. SOG.com was created in April of 1996, so this domain name is over 20 years old.
SOG.com is currently monetized with pay per click advertisements using Sedo. The domain name is also listed for sale on Sedo where it has a $40,000 minimum offer requirement. I am not sure how long the domain name has been listed for sale. SOG.com is clearly valuable, with Estibot pegging its value at $370,000. I do not see any public sales record for this domain name on NameBio.

The NAF does not reveal the name of the complainant until the UDRP decision is published, so I do not know who filed the UDRP. The most








