A UDRP was filed against the Buttkicker.com domain name at the National Arbitration Forum, and the decision was published today. The sole panelist, Michael A. Albert, ruled in favor of the domain registrant and also decided this was an instance of Reverse Domain Name Hijacking (RDNH). The domain name will remain with the registrant.

The UDRP was filed by The Guitammer Company, which operates a business on TheButtkicker.com. The domain registrant and respondent in this UDRP is Herschel Thompson, and he was represented by Roberto Ledesma of Lewis & Lin, LLC.

There were two reasons why the domain registrant was able to defend its registration.

The first reason is the panel found that the respondent haw rights to the domain name because it bought the domain name for a “smoking cessation program.” Here’s an excerpt from the decision regarding the registrant’s rights and legitimate interests in the domain name:

Great-West Life & Annuity Insurance Company, which operates a company called Empower Retirement, filed a cybersquatting lawsuit against another company called Empower Geographics over its ownership and use of the descriptive and valuable Empower.com domain name. The ACPA lawsuit was filed in the United States District Court for the Northern District of Illinois (Eastern Division).

Last Friday, the defendants in the lawsuit filed a Motion to Dismiss, as shared by IP and domain name industry attorney John Berryhill on Twitter:

https://t.co/03s8lw1hIH pic.twitter.com/RPGHLoTmHF

— John Berryhill (@Berryhillj) September 10, 2021

A Mexican company called Grupo Nacional Provincial, S.A. filed a UDRP against the valuable GNP.com domain name, which is owned by a domain investor. The decision was distributed today, and the UDRP complaint was denied by a three member WIPO panel. The domain registrant was represented by attorney John Berryhill.

Ordinarily, a domain registrant has a pretty strong chance of winning a UDRP against a three letter .com domain name unless there are seriously mitigating circumstances. For instance, if a domain registrant parks a LLL.com domain name and it shows advertising that infringes on the trademark of a company that utilizes the three letters as its branding, it can be difficult to convince a panel the domain name hasn’t been used in bad faith. It is not an impossible task, but it may make the UDRP more difficult to defend.

The UDRP is a risk domain investors need to consider when investing in domain names. Anyone can file a UDRP regardless of whether or not there is any merit to it. While the vast majority of UDRP cases involve clearly infringing domain names, there have been too many UDRP filings involving domain names comprised of absolutely generic terms and short acronym domain names that have considerable value.

There have been numerous Reverse Domain Name Hijacking (RDNH) decisions, but there is no penalty for filing a meritless UDRP for either the complainant or its legal representatives. This can make the UDRP appealing for companies that are unable to purchase a domain name from a registrant or simply do not wish to even try to purchase a domain name. The UDRP has occasionally become a a tool to extract a valuable domain name from a registrant without having to pay what it is worth.

A UDRP was filed against the VOCL.com domain name, and the single member panel ruled in favor of the complainant. A request made by the panelist in the decision could be concerning to domain registrars that own domain names as investments or are directly related to domain investment businesses.

You should read the entire decision to understand what occurred, but here’s an excerpt from the decision that could be particularly concerning to some domain registrars:

Empower.com is an exceptional domain name, and it is quite valuable. In fact, I made at least a couple of efforts to acquire this one word .com domain name. As you can see in the image above, there are tens of thousands of company listings on LinkedIn for a search of “empower.” According to DomainTools, there are 332 domain names currently registered with Empower as the sole keyword, and more than 63,000 domain names are registered that have “empower” in them.

I believe “empower” is a meaningful and descriptive word, and Empower.com would have substantial value to many companies.

According to an article in Bloomberg Law (subscription required), a Anti-Cybersquatting Consumer Protection Act (ACPA) lawsuit was filed against the registrant of Empower.com by a company that operates a subsidiary called Empower Retirement, LLC. According to the lawsuit (which can be accessed via CourtListener), “Plaintiffs launched the EMPOWER Brand nationwide in the fall of 2014.” Empower.com has a creation date of July 26, 1994. In fact, the plaintiff conceded that the defendant owned the domain name long before its brand was created: