Empower Geographics Files Motion to Dismiss Empower.com Lawsuit

Great-West Life & Annuity Insurance Company, which operates a company called Empower Retirement, filed a cybersquatting lawsuit against another company called Empower Geographics over its ownership and use of the descriptive and valuable Empower.com domain name. The ACPA lawsuit was filed in the United States District Court for the Northern District of Illinois (Eastern Division).

Last Friday, the defendants in the lawsuit filed a Motion to Dismiss, as shared by IP and domain name industry attorney John Berryhill on Twitter:

As an owner of many one word .com domain names similar in nature to Empower.com, I am probably biased when it comes to this particular case. In looking through the Motion to Dismiss filing, it would seem that the defendants have an exceptionally strong case. At its core, the defendants believe the plaintiffs “initiated this Action as a cynical tactic in an obvious attempt to drive down the price of an asset it covets.

According to the filing and backed by Whois records, Empower Geographics has owned the Empower.com domain name long before the Empower Retirement brand was created. The defendants have owned Empower.com since 2002 and the Empower Retirement brand was created more than 10 years after this. The plaintiff in this litigation tried and failed to acquire the domain name from the defendant prior to litigating.

From what I gather, it would appear that this cybersquatting lawsuit was filed as an alternative means to acquire the domain name asset when a purchase negotiation failed. The defendants cited several reasons for why the lawsuit should be dismissed.

The defendants in this ACPA lawsuit are represented by attorney David P. Berten from Global IP Law Group and attorney John Berryhill.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I look at Empower Field every day from my Downtown Denver location and cant believe those morons did not do their Due Diligence before creating the brand Empower Retirement brand – let alone spend 10s of millions buying the naming rights
    Beyond the Wall of Shame


Please enter your comment!
Please enter your name here

Recent Posts

Rookie Mistake: Reading Expiry Lists at Breakfast

Every morning, as early as I am awake, I look through domain name expiry lists to see what is coming up for auction. I'll...

GoDaddy Auctions Running NameFind Auctions

GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain...

Spaceship Hits 1 Million DUM – Only 13% of New Registrations are .com

Earlier this morning, Richard Kirkendall shared that Spaceship hit the 1 million Domains Under Management (DUM) mark. Richard is the Founder of Namecheap and...

Converse.CO UDRP Decision Turns on Price Inference

In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names....

Ebbs and Flows of Domain Investing

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that...