The Empower.com lawsuit is important for reasons that go beyond a single domain name. In this litigation, you have a company that used Empower in its branding long before the Plaintiff’s Empower brand existed. Despite the history of the Empower.com domain name, the Plaintiff filed a cybersquatting lawsuit to wrest control of the valuable one word .com domain name from the longtime registrant, Empower Geographics.
I believe a victory by the Plaintiff in this litigation could pose significant harm to the domain name aftermarket. In my opinion, it would become more risky to own valuable one word or short acronym domain names if a company would be able to use the legal system to get control of a domain name that has been rightfully owned by another entity for years before that brand was even created.



