See the .Realtor Launch Video

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Earlier today, I published my thoughts about .Realtor domain names and why I believe the .Realtor extension is going to be a money maker for the National Association of Realtors that will be managing the extension. I want to share the promotional video below that discusses .Realtor domain names, and you can get an idea of how the extension will be promoted within the real estate industry.

In my opinion, usage of .Realtor domain names may help propel other new gTLD extensions because it is something that will cause consumers to look to the right of the dot more than they do now when most assume .com. I will be looking out for .Realtor domain names, and you are welcome to share some examples of .Realtor domain names that you notice on marketing materials.

.Realtor May Prove to be Popular

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The National Association of Realtors (NAR) has around 1 million members who sell real estate. The NAR applied for and will be managing the .Realtor new gTLD extension. According to a press release, “NAR is offering a free one-year license to the first 500,000 members who register for a .REALTOR domain.”

In my opinion, this could become a pretty lucrative business for the NAR. I would imagine that some (or many) of these free domain names will be renewed by members once the first free year is up. This would be even more likely if the Realtors build a website on their free domain name in the first year. Assuming the price per domain name is reasonable, I would think their renewal rates will be pretty high.

For people in the domain space that think Realtors won’t want their .Realtor domain name for whatever reason (despite the fact that many will be given away for free for the first year),

City of Melbourne Promotes .Melbourne

I think geographic new gTLD extensions will be among the most successful new gTLD extensions. I believe local businesses will want their new gTLD (either to use or for defensive reasons), and there will be many others who speculate on them for investment purposes, both domain investors and city dwellers.

One of the reasons I believe  this is going to happen is because of  the support of the cities that must give approval and backing for their associated extension to exist. City governmental organizations  might not  necessarily need to help promote the new TLD, but I think they benefit if the TLD takes off.

Last week, the City of Melbourne, Australia

Poll: .Vegas vs. .NYC

I had a discussion with a friend about the .Vegas and .NYC new gTLD extensions, and we debated about which extension we prefer – .Vegas or .NYC. I won’t reveal which extension I like more, but I am curious about which extension you prefer. Personally, I think the geographic new gTLDs are going to be among the top performers of all new gTLD extensions.

One thing that is unique about these two extensions is that neither .Vegas or .NYC are the full name of their respective cities, Las Vegas and New York City. The .NYC landrush began on August 4, and the .Vegas landrush began today, August 14. .NYC domain names have a residency restriction and .Vegas domain names do not require registrants to have a presence in Las Vegas.

For the sake of the

Would .Mtl Be a Mistake?

 

The Gazette, a Montreal-based newspaper, published an article about the possibility that the city of Montreal would apply for its own new gTLD extension. The article indicates that .Mtl would be the extension the city would apply for, and I tend to agree with Christopher Hofman Laursen of the European Domain Centre, who believes this application would be a mistake.

I like geographic new gTLD extensions, and I believe many have a great shot of being successful (both in terms of

Media Options Acquires g.Holdings

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logoAndrew Rosener of Media Options has agreed to acquire the g.Holdings domain name from my company for $1,250. Ordinarily, I wouldn’t report a domain name sale publicly, but this one is for a great cause.

All proceeds from the sale of this domain name have been donated to Dana-Farber Cancer Institute as a part of my Pan-Mass Challenge fundraising drive. Andrew’s company gets a domain name with great potential, and Dana-Farber Cancer Institute gets a four figure donation. That’s what I call a win-win situation.

This Sunday morning, I will