McDonalds.Horse: Of Course, Of Course

Elliot Silver
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McDonalds.Horse

I wrote about the the Walmart.Horse website story earlier this week, and I want to share another amusing .Horse website that popped up recently on Reddit.

Have a look at McDonalds.Horse when you have a chance. The website colors are red and yellow like the McDonald’s hamburger chain color scheme. The homepage has a photo of a statue of Ronald McDonald riding a horse (apparently the photo is from a McDonald’s in Amarillo, Texas, although I am not 100% certain of that).

So as to not cause confusion, there is a note at the bottom of the website that states that it is an “Art project, not to be confused with the restaurant chain that is also called “McDonald’s”.”

McDonalds.Horse was registered on March 11, which is a couple of weeks after Walmart.Horse was registered. It looks like the domain name registrant is based in Canada.

I wonder how many more .Horse domain names we’ll see registered and used in this manner. Hopefully McDonalds (the restaurant chain) takes this in stride (pun intended) and doesn’t go the legal route.

Walmart.Horse: Great Publicity for M+M

Elliot Silver
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One of the biggest domain name stories of the last week involves the Walmart.Horse domain name and landing page. The short version of the story is that a person registered the Walmart.Horse domain name, and a company representing Walmart sent a cease and desist letter to the owner. The owner responded to the C&D, and here we are.

There has been quite a bit of press coverage of this story, and I think the buzz is good for the registry operator, Minds+Machines. Some of the news outlets that published articles about Walmart.Horse include:

  • Ars Techica
  • The Consumerist
  • New York Daily News
  • Business Insider
  • Toronto Star
  • Fortune

I don’t think Minds + Machines could

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Will You Buy a .App Domain Name?

Elliot Silver
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The big new gTLD story today was that Google reportedly paid a hair over $25 million to win the rights to operate the .App new gTLD extension (via DNW and TheDomains). There was 13 applicants for the .App extension, and Google prevailed over companies like Amazon, Radix, Donuts, and several others with deep pockets.

I would imagine Google has a lot of faith in .App domain names. Its .How extension has only sold 2,367 .How domain names to date (according to nTLDStats.com), and I presume Google is confident there will be more interest in .App domain names. I would guess that will be the case since I see more utility with .App domain names.

Since domain investors tend to buy domain names in the more popular extensions, I am curious if you plan to buy any .App domain names. Personally, I have no plans to buy any, but I suppose that could change if I see a good opportunity.

Please vote in the poll below and share your thoughts in the comment section if you’d like to expound:

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Lawsuit Filed Over Playboy.London Domain Name

Elliot Silver
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Bloomberg Business published an article this morning about the legal battle that is playing out over the Playboy.London domain name. In a single panel UDRP decision rendered in January, a WIPO panelist ruled that the Playboy.London domain name be transferred to Playboy Enterprises International. The owner of the domain name is fighting to keep it.

According to the Bloomberg Business article, the owner of Playboy.London has filed a lawsuit in order to retain the domain name. From the article:

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Amazon Hiring Project Manager for Amazon Registry Services

Elliot Silver
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Amazon was one of the largest applicants for new gTLD domain name extensions, having applied to manage 76 new TLDs. Although the company is not going to operate all 76 of these extensions, the company is looking to hire a Project Manager for its Amazon Registry Services, Inc.

According to a job posting on Amazon.com, here’s the first paragraph of the Project Manager job description:

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Kanye West Tweets About Yeezy.Supply

Elliot Silver
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Kanye West has been in the news all day because of something he did at the Grammy Awards last night. He also made some news in the domain space for something he tweeted yesterday evening, prior to the Grammys:

It looks to me like Kanye West is announcing a new website or app that will be launched on a .Supply domain name. If you click the Yeezy.Supply link, you can see a countdown timer with just over 3 days remaining. Based on some of the news articles that have been written about this by a variety of news outlets, it looks like Yeezy Supply could be related to a shoe project or sneaker.

Yeezy.Supply was created on February 1 of this year. For those who care, YeezySupply.com was also created on the same day, but the domain name does not resolve or forward. I would assume they are related.

Something like this is pretty good news for

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