New gTLD

In early February of 2015, Kanye West tweeted about Yeezy.Supply. As I noted at the time, this appeared to be good news for people in the new gTLD space because of the potential for West to use and actively promote a .Supply domain name. This morning, I was  alerted to the fact that Yeezy.Supply now forwards to a developed website on  YeezySupply.com.

The Yeezy.Supply domain name was created on February 1, 2015, and the YeezySupply.com domain name was created on the same date. It looks like Yeezy.Supply had been used as the website for over a year, although I am not sure if there was actual commerce on that domain name because I just see a timer and “Season 3” in the Archive.org entries. Based on my Archive.org search, it looks like the domain name started forwarding to the .com domain name in or around June of 2016. There aren’t a ton of archived entries, so that could be wrong.

I am not sure if  the

I was watching a highlight video on ESPN tonight, and I saw a new gTLD domain name in a commercial that caught my attention. Snickers is running a commercial that prominently displays the TwinPicks.Football url throughout the commercial. When you visit the Twin Picks website, you can see the sisters sitting on the couch, and it looks like just about all the links open a banner imploring you to click a link to buy  Snickers bars.

I embedded the commercial for your viewing pleasure:

The .Football extensions is operated by Donuts. According to nTLDStats.com, there are 4,450 registered .Football domain names in existence. .Football domain names aren’t too expensive, with a domain name registrar like Name.com charging $9.99/year (renewals are more expensive).

I thought it was a neat usage of a .Football domain name from Snickers.

PS: If you don’t close out the Twin Picks website, it will say  “shut up” every 30 seconds or so!