There are a few new domain name extensions I don’t totally understand. Among them is .Christmas, a domain name extension operated by Uniregistry. I didn’t really understand why people would buy a domain name based on a holiday. This morning, my perspective changed a bit.
Michele Neylon, CEO of Blacknight Internet Solutions, sent his annual Christmas card/email this morning. In the email, he referenced his online Christmas card, which can be found at Michele.christmas (previously WhiteChristmas.me). When I received that, .Christmas clicked for me.
During the past week or so, my wife and I have received a ton of Christmas and holiday postcards from friends and family. We’ve always been a bit slow with cards like this, and most of the time it doesn’t end up happening. It gets to the final days and we can either do a last minute card and pay extra for speedy shipping, or we can just skip it like usual. With a .Christmas domain name, it is faster to setup and less expensive than mailing a holiday card, especially when compared to postage. We can also send last minute emails to people we forgot to include on our card list.
I know .Christmas is long compared to .com and most other extensions. With just 3,300+/- domain names registered though, the extension is pretty wide open for people to register short domain names like Michele did.
I never really got .Christmas before, but after seeing Michele’s Christmas card, I get it.