In early February of 2015, Kanye West tweeted about Yeezy.Supply. As I noted at the time, this appeared to be good news for people in the new gTLD space because of the potential for West to use and actively promote a .Supply domain name. This morning, I was alerted to the fact that Yeezy.Supply now forwards to a developed website on YeezySupply.com.
The Yeezy.Supply domain name was created on February 1, 2015, and the YeezySupply.com domain name was created on the same date. It looks like Yeezy.Supply had been used as the website for over a year, although I am not sure if there was actual commerce on that domain name because I just see a timer and “Season 3” in the Archive.org entries. Based on my Archive.org search, it looks like the domain name started forwarding to the .com domain name in or around June of 2016. There aren’t a ton of archived entries, so that could be wrong.
I am not sure if the .com domain name was bought as a defensive measure or if the plan was to have a coming soon page on a .Supply domain name and later switch to the .com domain name. I reached out to the domain registrant via email and phone to ask for a comment about the change, and if he replies, I will update the article.
I wouldn’t speculate about why they changed from a .Supply domain name to the .com domain name, but that may have been the plan all along. I thought it was interesting though.
Thanks to someone on DomainBoardroom.com for alerting me to this.