Yeezy.Supply Now Using YeezySupply.com

In early February of 2015, Kanye West tweeted about Yeezy.Supply. As I noted at the time, this appeared to be good news for people in the new gTLD space because of the potential for West to use and actively promote a .Supply domain name. This morning, I was  alerted to the fact that Yeezy.Supply now forwards to a developed website on  YeezySupply.com.

The Yeezy.Supply domain name was created on February 1, 2015, and the YeezySupply.com domain name was created on the same date. It looks like Yeezy.Supply had been used as the website for over a year, although I am not sure if there was actual commerce on that domain name because I just see a timer and “Season 3” in the Archive.org entries. Based on my Archive.org search, it looks like the domain name started forwarding to the .com domain name in or around June of 2016. There aren’t a ton of archived entries, so that could be wrong.

I am not sure if  the .com domain name was bought as a defensive measure or if the plan was to have a coming soon page  on a .Supply domain name and later switch to the .com domain name. I reached out to the domain registrant via email and phone to ask for a comment about the change, and if he replies, I will update the article.

I wouldn’t speculate about why they changed from a .Supply domain name to the  .com domain name, but that may have been the plan all along.  I thought it was interesting though.

Thanks to someone on DomainBoardroom.com for alerting me to this.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. It’s always interesting which representation of the name is displayed – the nTLD version or the .COM.

    The important thing, which I’d emphasize, is that they’re taking the right approach in owning BOTH and forwarding 1 to the other … regardless of which one that happens to be.

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

1
At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

1
Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each...

Media.com Buyer Comments on Acquisition

1
This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

1
If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

3
My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...